The Watch Exchange London is based in Mayfair, in the heart of London.

We are a business built around making watch exchange a simple, quick and accessible process.

We aim to make the watch exchange journey as easy and suitable to our customers, to take a delicate process and turn it into a favourable one.

We associate ourselves with some of the biggest names within the watch industry, ranging from Rolex and Cartier to Patek Philippe.


Here at The Watch Exchange London we offer a simple, quick service to make exchanging your watch an effortless experience.


Exceptional customer service is an integral part of our business.  We aim to ensure a superior customer experience is carried out from the initial greeting to the end farewell. Our purpose is to take the customer through a pleasant journey. We are invested in conducting all interactions with you, the customer, face to face. As we heavily believe that such delicate and luxurious processes should be conducted under the same roof, ensuring safety, security and most importantly guarantee of payment acquisition. Consequently eliminating the middleman and keeping all actions directly between business and customer.
Once your timepiece has been appraised and valued, a process conducted by our team of expert watch inspectors, we will submit you an offer. If the offer is adequate for you, the payment will occur via bank transfer, an action that will happen on the day, through our Same Day Money.


In addition, you could elect for your timepiece to go through our online auction. Your timepiece will be competitively bid on by over 150 traders from across the United Kingdom. Payment will be made by the highest bidder within 1 hour of the auction concluding.



  1. COMPLETE THE SIMPLE FORMThe form takes a matter of a few minutes to fill by simply filling out a number of required details.
  2. COME INTO OUR BRANCHBringing your watch into store allows us to get a physical look at it, and from that we can carefully estimate the value of the watch. This step will allow the freedom to make sure we fulfill your needs. Be sure to book your appointment in order to bring your watch to the branch.
  3. WATCH INSPECTIONWe then take the watch and conduct a thorough inspection to assure the right valuation for you
  4. COMPLETE THE VALIDATIONOnce the checks are complete we will make you an offer on the watch. If you are happy with the offer, we will bank transfer you the offer and that will conclude the process.

The Simple Way To Sell Your Watch

Welcome to Watch Exchange London, where part exchanging couldn’t be any simpler. We aim to make the process as easy and simple for you, to ensure you get the right and most suitable outcome. Fill the form below to get started, if you are unsure how the process works, click the link…. (Expands ‘how does it work?’)

1 Step 1
Bookingmake an appointment
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We are proud to offer same day payment to our clients, whereby we purchase the watch from you and pay the agreed amount all in the same day. Giving you a quicker, simpler and easier method of exchanging your watch

Our in-house team with a vast range of experience, allows us to thoroughly inspect your timepiece, and ensure that you obtain the appropriate amount for your watch.

Not only do we offer an honourable amount, but if you elect for the online auction option, your timepiece will be competitively bid on by over 150 watch specialist across the country. We charge a small fee of 5% of the concluding price for this service.


23 Burlington Arcade, Mayfair, London, W1J 0PR

Monday – Friday: 9:00 – 17:00

Hourly booked appointments starting at 10:00 am to 17:00

Phone: 02074918833
Email: [email protected]

Need help? Contact our Support Team

Need help? Contact our Support Team