Sell my watch in London

Get your watch valued and enjoy same-day payment

For clear watch photos: use a clean, flat surface in daylight, include box/papers, focus closely, capture various angles (front, sides, back, wrist), and avoid clutter or flash. Maximum size per file is 10MB.

We’re experts in valuing and buying the world’s leading watches

Get to know The Watch Exchange London

Play Video

For over 15 years, we have valued and bought some of the biggest names in the watch industry. Our highly skilled team of watch buyers will thoroughly inspect your luxury watch before making a fair offer. We tend to buy luxury timepieces worth between £500 and £500,000.

If you accept our offer, we’ll complete the hassle-free payment process in under 60 minutes. We aim to make your watch selling journey as smooth as possible, taking a delicate process and turning it into a favourable one.

  • Family business in Mayfair’s exclusive Burlington Arcade.
  • Experts in valuing Rolex, Cartier, and other leading brands.
  • Bought over 10,000 watches and counting!
  • 15 years of experience in making fair offers and valuations.
  • Trusted by high-profile clients.
  • 100% secure and quick payments.

How do I sell my watch?

1. Complete our form

Complete our form to start the process. We aim to reply within 48 hours.

2. Visit our shop

Bring your watch, with proof of purchase, to our store in Mayfair.

3. Watch inspection

We will inspect your watch and offer a guaranteed fair price.

4. Get paid!

Accept our offer or choose to part-exchange. Get paid within an hour!

Why sell to professional luxury watch buyers?

As second-hand watch buyers, we’re invested in conducting all interactions with you, the customer, face to face. This is why all watch valuations take place at our flagship store in London. We strongly believe that such delicate and luxurious processes should be conducted under the same roof, ensuring safety, security and, most importantly, guaranteed payment.

Once our expert watch dealers in London have appraised and valued your watch, we will provide you with an offer. If you’re happy with the offer, you’ll receive payment to your bank within 60 minutes. Alternatively, you can choose to go through our online auction, where your luxury watch will be competitively bid on by over 150 traders from across the United Kingdom. Payment will be made by the highest bidder within 1 hour of the auction concluding.


Quick & simple

We keep our exchange process quick and easy, so you can get an offer as soon as possible.

Expert watch buyers

With over 15 years of experience, we’ve bought over 10,000 watches and counting!

Experienced valuations

Our team is highly qualified and experienced. The price we offer you is fair and based on a full inspection.

Same-day payment

Accept our offer or part-exchange. We’ll send payment to your bank in less than 60 minutes.

“A professional and smooth experience from beginning to end”.

Selling your luxury watch couldn’t be simpler with the Watch Exchange London. Fill out the form below to get an initial quote.

For clear watch photos: use a clean, flat surface in daylight, include box/papers, focus closely, capture various angles (front, sides, back, wrist), and avoid clutter or flash. Maximum size per file is 10MB.

We’ve bought over 10,000 luxury watches from happy sellers


Value your watch at our shop in Burlington Arcade, London

Our watch shop is located at 23 Burlington Arcade, Mayfair, London, W1J 0PR. We’re open Monday through Friday from 9 a.m. to 5 p.m. and take hourly appointments from 10 a.m. to 5 p.m. on these days.

Sell your watch in four simple steps

Sell your watch hassle-free. Fill out our form to sell and get a quick valuation. We offer same-day payments for sellers ensuring a smooth, transparent transaction with no surprises.

Frequently asked questions

Selling your watch in London has never been easier! Contact us through our website or visit our flagship store in Mayfair. Our team of experts will valuate your watch and offer you a competitive price. If you accept the offer, the selling process is quick and hassle-free.

We pride ourselves on being one of London’s most trusted destinations for selling luxury watches. Our expert appraisers provide fair and transparent valuations, and we offer immediate payment options. Our reputation as the best place to sell watches comes from our commitment to customer satisfaction and competitive pricing.

At The Watch Exchange London, we primarily focus on purchasing luxury watches, including Rolex, Patek Philippe, Audemars Piguet, Cartier and Richard Mille. If you have a high-quality watch you’re looking to sell in London, please contact us, and we’ll see if it fits within our purchasing criteria.

Our commitment to transparent pricing and detailed valuations ensures you receive a fair offer when selling your second-hand watch. We encourage you to sell your watch with us because we strive to provide the best experience in London, prioritising customer satisfaction.

When selling your luxury timepiece, you can expect to receive between £500 and £500,000, depending on the make, model, condition, and rarity of the watch. We specialise in acquiring high-end watches, ensuring you get the best value for your exquisite timepiece.

You will receive an online quote for your watch within 48 hours. If you accept the quote, our expert valuers will conduct a thorough assessment at our Mayfair store.

Once the valuation is complete and the offer is accepted, we ensure payment is made directly to your bank account within 60 minutes.