• Family business in Mayfair’s exclusive Burlington Arcade
  • Experts in Rolex, Patek Phillipe, Audemars Piguet, Cartier and Richard Mille
  • 15 years’ experience of making fair offers and valuations
  • Trusted by high profile clients
  • Sell your watch simply and quickly, receiving a respectable price in < 60 minutes

We associate ourselves with some of the biggest names within the watch industry, ranging from Rolex and Cartier to Patek Philippe.

We buy luxury timepieces worth between £500 and £500 000. Our highly skilled team will thoroughly inspect your watch before making a fair offer. Accept and we’ll complete the hassle-free payment process in under 60 minutes.

We aim to make the watch exchange journey as easy and suitable to our customers, to take a delicate process and turn it into a favourable one.

Why Choose Us To Sell Your Watch?

Here at The Watch Exchange London we offer a simple, quick service to make exchanging your watch an effortless experience.


Exceptional customer service is an integral part of our business.  We aim to ensure a superior customer experience is carried out from the initial greeting to the end farewell. Our purpose is to take the customer through a pleasant journey. We are invested in conducting all interactions with you, the customer, face to face. As we heavily believe that such delicate and luxurious processes should be conducted under the same roof, ensuring safety, security and most importantly guarantee of payment acquisition. Consequently eliminating the middleman and keeping all actions directly between business and customer.
Once your timepiece has been appraised and valued, a process conducted by our team of expert watch inspectors, we will submit you an offer. If the offer is adequate for you, the payment will occur via bank transfer, an action that will happen on the day, through our Same Day Money.


In addition, you could elect for your timepiece to go through our online auction. Your timepiece will be competitively bid on by over 150 traders from across the United Kingdom. Payment will be made by the highest bidder within 1 hour of the auction concluding.


  1. COMPLETE THE SIMPLE FORM Complete the form to start the process and you will receive an estimate within 48 hours.
  2. COME INTO OUR BRANCH If you’d like to proceed, bring your timepiece with proof of purchase to our flagship store in Mayfair’s Burlington Arcade.
  3. WATCH INSPECTION We guarantee to offer you a fair price after your watch is thoroughly inspected and authenticated by our highly experienced in-house team.
  4. COMPLETE THE VALIDATION Accept our offer or part exchange, whatever works for you, and receive payment in less than an hour.

Sell Your Watch In 4 Simple Steps

Welcome to Watch Exchange London, where selling your watch couldn’t be any simpler. We aim to make the process as easy and simple for you, to ensure you get the right and most suitable outcome. Fill the form below to get started.

1 Step 1

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We are proud to offer same day payment to our clients, whereby we purchase the watch from you and pay the agreed amount all in the same day. Giving you a quicker, simpler and easier method of exchanging your watch

Our in-house team with a vast range of experience, allows us to thoroughly inspect your timepiece, and ensure that you obtain the appropriate amount for your watch.

Not only do we offer an honourable amount, but if you elect for the online auction option, your timepiece will be competitively bid on by over 150 watch specialist across the country. We charge a small fee of 5% of the concluding price for this service.


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See what our co-founder says about the industry and value of Pre-Owned watches.

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See what our co-founder says when it comes to investing in property, Patek Philippe or Rolex?

Where To Find Our Flagship Store

23 Burlington Arcade, Mayfair, London, W1J 0PR

Monday – Friday: 9:00 – 17:00

Hourly booked appointments starting at 10:00 am to 17:00

Phone: 02074918833
Email: [email protected]

Need help? Contact our Support Team

Need help? Contact our Support Team