Get a price in 60 mins and same-day payment

Sell Rolex Watch

About The Watch Exchange London

  • Family business in Mayfair’s exclusive Burlington Arcade.
  • Experts in Rolex, Patek Philippe, Audemars Piguet, Cartier and Richard Mille.
  • 15 years of experience in making fair offers and valuations.
  • Trusted by high-profile clients.
  • Sell your watch simply and quickly, receiving a respectable price in < 60 minutes.

We associate ourselves with some of the biggest names within the watch industry, ranging from Rolex and Cartier to Patek Philippe. We buy luxury timepieces worth between £500 and £500 000. Our highly skilled team will thoroughly inspect your watch before making a fair offer. Accept and we’ll complete the hassle-free payment process in under 60 minutes. We aim to make the watch exchange journey as easy and suitable to our customers, to take a delicate process and turn it into a favourable one.

What Makes Us The Best Place To Sell Watches?

Visit Our Watch Buyers In London

We are invested in conducting all interactions with you, the customer, face to face. This is why all watch valuations take place at our flagship store in London. We strongly believe that such delicate and luxurious processes should be conducted under the same roof, ensuring safety, security and, most importantly, guarantee of payment acquisition. Consequently, eliminating the middleman and keeping all actions directly between business and customer.

Same Day Payment

Once your timepiece has been appraised and valued, a process conducted by our team of expert watch dealers in London, we will submit you an offer. If the offer is adequate for you, the payment will occur via bank transfer, an action that will happen on the day through our Same Day Money.

Online Auction Available

In addition, you could elect for your timepiece to go through our online auction. Your timepiece will be competitively bid on by over 150 traders from across the United Kingdom. Payment will be made by the highest bidder within 1 hour of the auction concluding.

How do I sell my watch?


Complete the form to start the process, and you will receive an estimate within 48 hours.


If you’d like to proceed, bring your timepiece with proof of purchase to our flagship store in Mayfair’s Burlington Arcade.


We guarantee to offer you a fair price after your watch is thoroughly inspected and authenticated by our highly experienced in-house team.


Accept our offer or part exchange, whatever works for you, and receive payment in less than an hour.

Start Your Simple 4-Step Online Watch Valuation

Welcome to Watch Exchange London, where selling your watch couldn’t be any simpler. We aim to make the process easy and simple for you to ensure you get the right and most suitable outcome. Fill out the form below to get started.

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    The Watch Exchange Guarantee


    We are proud to offer same-day payment to our clients, whereby we purchase the watch from you and pay the agreed amount all in the same day. Giving you a quicker, simpler and easier method of exchanging your watch


    Our in-house team, with a vast range of experience, allows us to thoroughly inspect your timepiece, and ensure that you obtain the appropriate amount for your watch.


    Not only do we offer an honourable amount, but if you elect the online auction option, your timepiece will be competitively bid on by over 150 watch specialists across the country. We charge a small fee of 5% of the concluding price for this service.

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    Our Leading Burlington Arcade Watch Shop

    23 Burlington Arcade, Mayfair, London, W1J 0PR

    Monday – Friday: 9:00 – 17:00

    Hourly booked appointments starting at 10:00 am to 17:00

    Phone: 02074918833
    Email: [email protected]

    Sell your luxury watch in London today

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    Frequently Asked Questions

    How do I know I'm getting the best deal when I sell my watch?

    Our commitment to transparent pricing and detailed evaluations ensures that you receive a fair offer when you sell your second-hand watch. We encourage you to sell your watch with us because we strive to provide the best experience in London, prioritising customer satisfaction above all else.

    How do I sell my watch in London through The Watch Exchange London?

    Selling your watch in London has never been easier! Contact us through our website or visit our flagship store in Mayfair. Our team of experts will evaluate your watch and offer you a competitive price. If you accept the offer, the selling process is quick and hassle-free.

    Why should I visit you to sell my watch?

    We pride ourselves on being one of London’s most trusted destinations for selling luxury watches. Our expert appraisers provide fair and transparent valuations, and we offer immediate payment options. Our reputation as the best place to sell watches comes from our commitment to customer satisfaction and competitive pricing.

    Do you only accept luxury watches?

    At The Watch Exchange London, we primarily focus on purchasing luxury watches, including the likes of Rolex, Patek Philippe, Audemars Piguet, Cartier and Richard Mille. If you have a high-quality watch you’re looking to sell in London, please contact us, and we’ll evaluate if it fits within our purchasing criteria.

    Need help? Contact our Support Team

    Need help? Contact our Support Team