Investing in watches is more than a pursuit of luxury; it’s a way to own a piece of history and potentially grow your wealth. This year is full of exciting prospects in the world of timepieces.
Whether you’re new to the concept or a seasoned collector, focusing on timeless models and understanding market trends can make all the difference. Let’s explore some of the standout options that could provide a solid return on investment this year.
Patek Philippe Nautilus
Patek Philippe’s Nautilus series has long been a cornerstone of watch investment. Its unique design, which takes inspiration from a ship’s porthole, sets it apart. Designed by the iconic Gérald Genta in the 1970s, it remains a symbol of elegance and exclusivity.
The market for the Nautilus is nothing short of extraordinary. Over the past few years, models like the 5711/1A have reached staggering prices at auctions. Secondary market prices have hovered around £100,000, sometimes even exceeding £200,000 depending on condition and rarity.
With Patek Philippe announcing that certain models will be discontinued, scarcity is adding another layer to its desirability. The Nautilus is not just a watch; it’s a statement piece that continues to capture the hearts of collectors worldwide.
Another factor driving the appeal of the Nautilus is the introduction of modern iterations such as the 5811/1G, which features subtle design tweaks and technological upgrades. Collectors often view these newer models as future classics, and they’re likely to follow the same trajectory as their predecessors. If you’re considering this timepiece, it’s essential to act quickly, as prices on the secondary market continue to climb.
Audemars Piguet Royal Oak
Another Gérald Genta creation, the Audemars Piguet Royal Oak, is a masterpiece of horological design. With its distinct octagonal bezel, integrated bracelet, and high-quality craftsmanship, the Royal Oak has remained a symbol of modern luxury.
For investors, this is a model that holds strong appeal. Limited-edition pieces and collaborations, such as those celebrating anniversaries or crafted in precious metals, tend to appreciate significantly.
Prices for the Royal Oak’s basic models start at around £50,000 in the secondary market, with limited editions fetching considerably higher sums. Its enduring reputation and a loyal following make it an excellent candidate for long-term investment.
The Royal Oak’s versatility also contributes to its popularity. From the sporty Offshore collection to ultra-thin models like the Royal Oak “Jumbo” Extra-Thin, there’s a version for every taste. Collectors often gravitate towards rare dial colours or materials, such as titanium or platinum, which can significantly boost resale value. Staying informed about upcoming releases and market trends can help you identify the best opportunities within this range.
Cartier Santos
Few watches boast the historical significance of the Cartier Santos. Originally designed for the aviator Alberto Santos-Dumont in 1904, it’s one of the first wristwatches ever made. The Santos blends timeless design with Cartier’s iconic touch, making it both an elegant accessory and a collectible item.
In the investment world, Cartier watches have been gaining momentum. While the Santos may not have the same high-profile allure as some models from Rolex or Patek Philippe, its classic appeal makes it a steady choice.
Vintage Santos models can range from £5,000 to £15,000, depending on age and condition. Modern iterations, especially limited editions, are also beginning to capture the attention of collectors and investors alike.
In addition to its historical significance, the Santos is appreciated for its versatility. It’s available in various sizes, materials, and strap options, catering to a wide range of preferences. The two-tone models, in particular, have seen a resurgence in popularity. For investors, focusing on well-preserved vintage pieces or limited-edition releases can yield excellent results over time.
Rolex Daytona Cosmograph
The Rolex Daytona Cosmograph has achieved legendary status among collectors. Introduced in 1963, this model has remained one of the most sought-after chronographs. Its popularity has only increased over time, fuelled by its strong association with motorsports and its robust build quality. If you’re looking for a watch that blends style, performance, and investment potential, this model ticks all the boxes.
In recent years, prices for pre-owned Daytonas have skyrocketed. Models such as the 116500LN can command anywhere between £20,000 and £40,000 in the secondary market. Limited availability, high demand, and its iconic appeal make the Daytona a safe bet for investment. If you’re fortunate enough to secure one through authorised dealers, you’re likely looking at a solid return should you choose to sell it down the line.
The enduring appeal of the Daytona also stems from its wide array of references and variations. For example, collectors often prize vintage models such as the “Paul Newman” Daytona, which can reach astronomical prices at auctions.
Even modern references, with their ceramic bezels and advanced movements, continue to perform exceptionally well in the market. By keeping track of newer releases and limited editions, you can position yourself to capitalise on future value appreciation.
Omega Speedmaster Professional Moonwatch
Known as the “Moonwatch,” the Omega Speedmaster Professional holds a unique place in watch history. As the first watch worn on the moon, it’s a model steeped in adventure and innovation. Its timeless design and association with NASA make it a perennial favourite.
For investors, the Speedmaster offers a more accessible entry point compared to some of the other watches mentioned. Pre-owned Moonwatch models can start at around £3,000, while limited-edition releases tend to fetch higher sums. The combination of its historical significance and strong resale value makes the Speedmaster a solid choice for those looking to diversify their watch portfolio.
One of the key factors contributing to the Speedmaster’s appeal is the brand’s commitment to its legacy. Omega regularly releases commemorative editions, such as the “Apollo 11” 50th Anniversary model, which often attract significant attention from collectors. These special editions not only celebrate important milestones but also serve as excellent investment opportunities due to their limited production numbers.
Key Considerations for Watch Investments
While these models are among the top picks, there are essential factors to keep in mind when investing in watches. Here’s what you should focus on:
- Rarity and Exclusivity: Limited-edition models or those with unique features often command higher prices. Keeping an eye on announcements from major brands about discontinued models can be beneficial.
- Condition and Authenticity: Watches in pristine condition, complete with their original box and papers, tend to retain value better. Always verify authenticity through reputable dealers.
- Market Trends: Staying informed about market demand and trends can help you identify the best opportunities. For instance, vintage models and independent watchmakers are gaining popularity among collectors.
- Long-Term Perspective: While some watches appreciate quickly, others require patience. Investing in high-quality models with strong historical significance is often a safer strategy.
- Service and Maintenance: Regular servicing from authorised centres ensures the longevity of your timepiece and preserves its value.
The Rise of Independent Watchmakers
In recent years, independent watchmakers have gained recognition for their innovative designs and exceptional craftsmanship. Brands such as F.P. Journe, MB&F, and H. Moser & Cie. have carved out a niche in the luxury watch market, offering collectors something unique and exclusive.
For investors, these watches represent a different kind of opportunity. While they may not have the widespread recognition of brands like Rolex or Patek Philippe, their limited production numbers and artistic designs often lead to significant appreciation over time. Independent watchmakers are gaining a loyal following, with collectors appreciating the artistry and individuality these brands bring to the table.
Final Notes
Investing in watches in 2025 offers a unique blend of style, history, and financial potential. By focusing on these iconic models, you can build a collection that’s as rewarding emotionally as it is financially.
The key lies in understanding market dynamics, choosing wisely, and maintaining your pieces with care. Whether you’re starting small or looking to expand an existing collection, the opportunities this year are as exciting as ever.
Exploring the growing appeal of independent watchmakers can add a new dimension to your investment journey, ensuring a well-rounded and diverse portfolio.
⌚️ Related read: Why Do People Choose To Invest In Watches?
