When you’re exploring the world of luxury watches, it’s hard to miss the presence of Rolex. It’s a name that carries prestige, precision, and heritage. But then you come across Tudor—a brand that shares many similarities, yet carves its own path. Naturally, you might wonder: does Rolex own Tudor?
The short answer is yes. Tudor is owned by Rolex. But the connection runs deeper than corporate ownership. To understand it properly, let’s break it down. Keep reading to find out how the two brands are related and what that means for you as a watch enthusiast, buyer or seller.
How Tudor Began: A Vision from Rolex’s Founder
Hans Wilsdorf’s Ambition
The story of Tudor starts with Hans Wilsdorf, the same man who founded Rolex. Back in 1926, he registered the Tudor brand, and by 1946, Montres TUDOR SA was officially formed.
Wilsdorf had one clear aim: to create a watch that carried the reliability and craftsmanship of Rolex, but at a lower price point. In his own words, he wanted to build a watch that “attained the standard of dependability for which Rolex is famous,” but would be more affordable for everyday customers.
So, Tudor was never meant to be a copy. It was designed to offer quality and precision, while keeping the price more accessible.
The Rolex-Tudor Relationship Today
Owned, But Operated Independently
Today, Tudor remains under the Rolex SA umbrella, which itself is owned by the Hans Wilsdorf Foundation—a Swiss charitable foundation set up by Rolex’s founder. So yes, Rolex owns Tudor, but they are operated as distinct brands.
Here’s how that works in practice:
- Tudor has its own design teams and creative direction
- The brand uses its own in-house movements, no longer borrowing Rolex’s internal mechanics
- It targets a different audience, often younger or new to luxury watches
- Prices are positioned lower than Rolex, offering luxury at a more accessible entry point
While the two brands are part of the same family, Tudor has grown into its own identity with a loyal customer base and design language.
Did Tudor Ever Use Rolex Parts?
Yes, in the past. From the 1950s until the 1990s, many Tudor watches featured Rolex-made components, including cases, crowns, and casebacks. You’d even see the Rolex coronet on some vintage Tudors, making them highly collectible.
However, in the 2000s, Tudor began distancing itself from Rolex components. Today:
- Tudor uses its own in-house calibres, like the MT5602
- The designs have shifted to bold, sporty and vintage-inspired styles
- Materials and straps are unique to Tudor, including bronze cases and fabric straps
This shift helped Tudor define itself as more than just Rolex’s sibling—it became a credible luxury watchmaker in its own right.
⌚️ You might like this guide: Rolex vs. Tudor: What’s Best To Invest In?
Why Doesn’t Rolex Market Tudor More Openly?
Protecting Brand Positioning
Rolex keeps its distance on purpose. Marketing Tudor as a “Rolex brand” would confuse buyers and potentially harm Rolex’s premium image.
By maintaining clear separation:
- Rolex keeps its luxury appeal intact
- Tudor is free to experiment with bolder designs and materials
- The brands appeal to different types of buyers
Think of Tudor as a luxury starting point. If you’re new to watch collecting, or you want everyday wearability without worrying about scratches or resale risks, Tudor fits the bill.
Who Should Consider Buying a Tudor?
If you’re eyeing a Rolex but want something more affordable or unique, Tudor could be perfect for you. It’s especially worth considering if:
- You’re looking for a mechanical watch with Swiss precision
- You want a sporty or vintage-inspired look
- You’re interested in good value for money
- You want to build a collection without breaking the bank
Watches like the Tudor Black Bay, Pelagos, and Ranger have earned strong reputations in the UK and internationally.
Many buyers also appreciate that Tudor has its own collector market, and resale values can remain strong—especially for limited editions or discontinued models.
So, Is Tudor Just a Cheaper Rolex?
Not at all. That’s a common misconception.
Tudor stands on its own as a legitimate luxury brand, backed by Rolex’s standards but with its own story, style, and innovations.
You’ll still get:
- Reliable Swiss movements
- High-quality materials
- Attractive resale potential
- A connection to one of the most respected names in horology
But you’ll also enjoy a brand that’s more adventurous and accessible.
What This Means When Buying or Selling Watches
If you’re buying a Tudor, you can do so with confidence. You’re investing in a timepiece that combines Swiss precision with accessible pricing. And if you’re selling a Tudor or Rolex, knowing this connection can give you a better idea of its market value and appeal.
One Legacy, Two Brands
So, to answer the question clearly—yes, Rolex does own Tudor. But Tudor isn’t just a budget option or Rolex’s understudy. It’s a serious watch brand that has earned its place in the luxury world.
It blends heritage with modern style, making it a great choice whether you’re starting your collection or looking to add something distinctive.
⌚️ Read more: Affordable Tudor Watches To Get Your Hands On.
