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ToggleWhen you think of Rolex, the word “cheap” is probably not the first thing that comes to mind. Known for their luxury and craftsmanship, Rolex watches are symbols of status and precision. Among these, the Rolex Air King has sparked debates about its price.
Is the Rolex Air King really “cheap” by any measure, or does it still carry the heavy price tag we associate with the brand? Let’s dive into the world of Rolex and discover whether this model deserves its reputation as an entry-level luxury piece.
A Brief History Of The Rolex Air King
Before addressing whether the Air King is cheap, it’s essential to understand its legacy. Introduced in 1945, the Air King was part of a series of watches Rolex created to honour the brave RAF pilots of the Battle of Britain.

Over the years, it has maintained a place in the Rolex lineup due to its clean design and robust features. The Air King represents simplicity, something that stands in contrast to Rolex’s more complicated models, but that doesn’t necessarily make it cheap.
What Makes A Rolex Expensive?
To assess whether the Air King is cheap, you first need to consider what makes a Rolex watch so expensive. Rolex uses high-quality materials like 904L stainless steel, a metal that’s both highly durable and corrosion-resistant. The intricate design process, meticulous assembly by hand, and in-house manufacturing all contribute to the cost of a Rolex.
In addition, the brand’s heritage plays a big role in the price. When you buy a Rolex, you’re not just buying a watch—you’re buying a piece of history. The brand’s reputation for creating reliable, durable timepieces is unmatched, and that prestige adds significant value to every model, including the Air King.

How Does The Air King Compare In Price?
When considering the price of the Air King compared to other Rolex watches, it’s undoubtedly one of the more affordable options. But affordable doesn’t mean cheap.
The current retail price for a new Rolex Air King hovers around £6,000, a significant amount of money by most standards. However, when you compare this to models like the Rolex Daytona, which can easily exceed £10,000, the Air King is relatively inexpensive within the Rolex range.
Does that make it cheap? Well, it depends on your perspective. If you’re accustomed to luxury timepieces, then the Air King might feel like a bargain. But if you’re someone looking for an entry-level watch and comparing it to non-luxury brands, it’s still an investment piece.
Why The Air King Might Be Considered ‘Affordable’
Despite its hefty price tag, there are reasons some consider the Air King an affordable luxury watch. For one, it offers all the hallmarks of a Rolex—quality, precision, and design—at a fraction of the price of higher-end models.
It’s also worth noting that the Air King has a unique, almost understated appeal. It doesn’t scream for attention like some of its flashier counterparts, making it perfect for those who want the prestige of a Rolex without drawing too much attention.

Moreover, the Air King holds its value well, as with most Rolex watches. While it may not have the same resale value as a Submariner or a Daytona, it still retains a significant portion of its original cost over time, making it a solid investment. This makes it appealing for those looking to step into the world of luxury watches without breaking the bank entirely.
The Air King vs. Other Brands
Another factor to consider is how the Rolex Air King stacks up against luxury watches from other brands. In comparison to Omega, Breitling, and TAG Heuer, the Air King sits at a competitive price point.
It offers a similar level of quality and craftsmanship but with the added prestige of the Rolex name. For many watch enthusiasts, the value of owning a Rolex, even at a relatively lower price point, outweighs the cost.
That said, there are plenty of watches from other luxury brands that could be seen as cheaper alternatives to the Air King. However, none of these brands carry the same iconic weight that Rolex does. For that reason alone, the Air King’s price, while not cheap, could be seen as justified when looking at the bigger picture of luxury timepieces.
⌚️ You might like this guide: What Are The Most Affordable Rolex Watches?
Conclusion
So, is the Rolex Air King considered cheap? The answer depends on what you’re comparing it to. In the world of Rolex, it’s one of the more affordable options, making it a great entry point for those looking to invest in a luxury watch.
However, when compared to other watches outside the luxury category, it’s far from cheap. The Air King may not carry the astronomical price tag of other Rolex models, but it still offers incredible value for a piece of horological history. If you’re after a Rolex that combines prestige, quality, and relative affordability, the Air King is certainly worth considering.