Rolex Submariner Pricing: How Much Is A Submariner Watch?

The Rolex Submariner is not just a dive watch, but a symbol of prestige and timeless style. Given its iconic status, many wonder about the price tag attached to this underwater legend. In this article, we’ll surface the pricing details of the Submariner, providing a clear view of what it might cost to own this horological gem. Whether you’re looking to invest or simply curious about its value, let’s dive into the financial depths of the Rolex Submariner.

What Is The Average Price Of A Rolex Submariner?

The starting price for a new Rolex Submariner typically ranges from around $9,000 to $9,500 for the stainless steel models without a date function (Submariner No Date). The Submariner Date models, which include a date complication, tend to be slightly more expensive, starting at approximately $9,700 to $10,000 for stainless steel versions.

However, it’s important to note that certain factors can significantly increase the price of a Submariner. For example, Submariner models made with precious metals like yellow gold or white gold, or those featuring diamond accents, can have substantially higher prices. Limited-edition or rare vintage models can also command significantly higher prices in the secondary market due to their collectibility and scarcity.

Furthermore, it’s worth mentioning that the demand for Rolex Submariner watches often exceeds the supply, which can result in higher prices in the retail and resale markets.

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Do Submariner Rolexes Hold Their Value?

Yes, Submariner Rolexes are known to hold their value quite well. Rolex, as a brand, has a strong reputation for producing high-quality timepieces that retain their value over time. The Submariner, being one of Rolex’s most iconic and sought-after models, tends to maintain its value and even appreciation in certain cases.

There are a few key factors that contribute to the Submariner’s value retention:

1. Brand Reputation: Rolex is globally recognized as a prestigious and reputable luxury watch brand. The brand’s long-standing history, commitment to quality, and association with precision and craftsmanship contribute to the desirability and value of Rolex watches, including the Submariner.
2. Popularity and Demand: The Submariner is highly popular and in high demand among watch enthusiasts, collectors, and even casual buyers. Its timeless design, reputation as a tool watch, and association with luxury make it a sought-after timepiece. The strong demand for Submariner watches helps maintain their value in the market.
3. Limited Supply: Rolex carefully controls its production and limits the number of watches it produces each year. This intentional limitation of supply, combined with high demand, can lead to scarcity and create a situation where the market value of Submariner Rolexes exceeds their initial retail price.
4. Rarity and Collectibility: Some Submariner models are produced in limited quantities or feature special editions, such as anniversary models or collaborations. These rare and collectible variations tend to appreciate in value over time, especially when their availability becomes limited.
5. Condition and Rarity of Vintage Models: Vintage Submariner Rolexes, especially those in excellent condition and with desirable characteristics, can be highly sought after by collectors. The rarity, historical significance, and condition of vintage Submariners can significantly impact their value, with certain models commanding premium prices.

How Many Submariners Are Made Each Year?

Rolex, as a company, is known for closely guarding its production figures and specific model production numbers. Therefore, the exact number of Submariner watches made each year is not publicly disclosed by Rolex.

However, it is widely recognised that Rolex has historically limited its production quantities to maintain exclusivity and ensure the desirability and value of its watches, including the Submariner. Rolex carefully controls its manufacturing process and adheres to stringent quality standards, resulting in a limited supply of watches relative to the demand.

The popularity of the Submariner, coupled with its iconic status, has consistently made it one of Rolex’s most in-demand models. This high demand, combined with controlled production, often leads to waiting lists at authorised Rolex retailers and creates a sense of scarcity in the market.

Are Submariner Watches Hard To Find?

Yes, Submariner watches can be challenging to find due to their popularity and high demand. The Submariner Rolex is one of the most sought-after luxury watches in the world, and its desirability often exceeds its availability.

There are a few reasons why Submariner watches can be difficult to find:

1. Limited Production: Rolex is known for its deliberate limitation of production quantities across its entire watch lineup, including the Submariner. This controlled production strategy helps maintain exclusivity and ensures the brand’s reputation for quality and desirability. As a result, the supply of Submariner watches may not always meet the high demand, leading to scarcity in the market.
2. Authorised Dealer Waiting Lists: Due to the popularity of Submariner watches, authorised Rolex dealers often have waiting lists for customers who are interested in purchasing one. This means that even if you are ready to buy a Submariner, you may have to wait until the authorised dealer receives a new shipment or until your turn on the waiting list arrives.
3. Secondary Market Premium: Given the limited availability from authorised dealers, some individuals turn to the secondary market to find a Submariner. However, in the secondary market, the prices for Submariners can be higher than the manufacturer’s suggested retail price (MSRP) due to the scarcity and high demand.
4. Specific Models and Variations: Certain Submariner models, especially limited editions or specific variations, can be particularly difficult to find. These models often have higher demand from collectors and enthusiasts, making them even scarcer in the market.

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What’s My Rolex Submariner Worth?

Looking to sell your Rolex? Determining the value of a specific Rolex Submariner watch requires considering various factors, including the model, age, condition, materials, and market demand.

1. Model and Reference Number: The specific Submariner model and reference number play a significant role in determining value. Different models and variations have different levels of desirability and collectibility, which can affect their market value.
2. Condition: The condition of the watch is an essential factor in determining its value. Watches in excellent condition, with minimal wear and original components, tend to have higher value than those in poor condition or with significant modifications.
3. Rarity and Collectibility: Limited editions, special editions, and vintage Submariners with unique features or historical significance often command higher prices due to their rarity and collectibility. Unusual dial variations, unique bezel inserts, or specific production years can also impact value.
4. Materials and Accessories: Submariner watches are available in different materials, including stainless steel, gold, or a combination of both. Watches made from precious metals typically have higher value than those made from stainless steel. Additionally, the presence of original papers, boxes, and accessories can positively influence the value.
5. Market Demand: The demand for specific Submariner models can vary over time, which affects their market value. Factors like trends, popular references, and collector preferences can influence market demand and ultimately impact the value of the watch.

To determine the specific value of your Rolex Submariner, it’s advisable to consult with professional watch appraisers.

When Is The Best Time To Sell My Submariner Rolex?

The best time to sell your Submariner Rolex can depend on various factors, including market demand, the condition of the watch, and personal circumstances. 

Here are a few factors to consider:

1. Market Demand: The Submariner Rolex has a strong and consistent demand in the luxury watch market. However, there may be fluctuations in demand based on factors such as current trends, the release of new Submariner models, or collector preferences. It can be beneficial to monitor the market and gauge the level of demand for Submariners before deciding to sell.
2. Condition of the Watch: The condition of your Submariner is a crucial factor in determining its value. If your watch is in excellent condition, well-maintained, and includes original accessories and documentation, it may fetch a higher price in the market. Consider having your watch professionally serviced and ensure it is in optimal condition before selling.
3. Timing with New Releases: Rolex occasionally introduces updated versions or new models in the Submariner lineup. The release of new Submariners can generate increased interest in the watch, which may positively impact the resale value of previous models. Timing the sale around such releases can potentially maximise your selling price.
4. Personal Circumstances: Your personal circumstances and reasons for selling your Submariner should also be taken into account. If you are in need of funds, upgrading to a different watch, or simply no longer have a use for the Submariner, those factors can influence the timing of the sale.
5. Resale Market Conditions: It’s advisable to keep an eye on the general resale market conditions for Rolex Submariners. Researching trends, consulting reputable watch dealers, or exploring online platforms specialising in pre-owned luxury watches can provide insights into market conditions and pricing.

Ultimately, the decision of when to sell your Submariner Rolex should be based on a combination of these factors and your individual circumstances. If you have any doubts or want to maximise the value of your watch, consulting with watch appraisers or trusted watch dealers can provide valuable guidance specific to your situation.

💡 Read more: Rolex Submariner Basics: History, Production & Specifications