Why Sell Your Rolex Pepsi To The Watch Exchange?
Selling your Rolex Pepsi through The Watch Exchange London means working with a team that understands the historical importance and continued popularity of this legendary GMT. With over 15 years of experience in the luxury watch space, we’ve built a reputation for competitive offers and trusted service – especially for high-demand, iconic models like the Pepsi.
Whether you own the modern ceramic-bezel 126710BLRO in stainless steel or the white gold 126719BLRO, our valuations reflect current market conditions and collector interest. We provide a no-obligation offer within 60 minutes, and once accepted, guarantee same-day payment. Whether you sell in person or remotely, our process is fast, secure, and fully transparent.
Learn More About the Rolex GMT-Master II “Pepsi”
Why is the Rolex Pepsi so valuable on the resale market?
The Pepsi bezel’s red and blue colour scheme is one of Rolex’s most recognisable designs. Originally developed for Pan Am pilots in the 1950s, it continues to attract collectors for its aviation heritage and vintage appeal. Modern references with ceramic bezels offer improved durability while maintaining the classic aesthetic – making the Pepsi a staple in any Rolex collection.
Which Rolex Pepsi models are most in demand?
The stainless steel 126710BLRO with Jubilee bracelet remains the most sought-after, with long waitlists and limited retail availability. The white gold 126719BLRO, especially with rare dial variants like the meteorite or blue dial, commands a premium due to its exclusivity and precious metal construction. Vintage references, such as the 1675 or 16750, also remain in strong demand among collectors.
What affects the value of my Rolex Pepsi?
Condition, bracelet type, dial variation, and whether the watch is a full set all play a role. Unworn or mint-condition watches with box and papers attract higher offers. Models with unique dial configurations or earlier serial numbers can also command additional value.
Is now a good time to sell a Rolex Pepsi?
Yes. The Pepsi continues to hold strong resale value due to limited production and consistently high demand. Whether you’re selling to reinvest, fund another purchase, or simply take advantage of current market strength, now is a great time to get a top-tier offer for your Pepsi GMT.
Why choose a professional buyer over private sale?
Selling privately involves risk – fraud, time delays, and uncertainty. The Watch Exchange London offers a secure, streamlined alternative with professional valuation, full authentication, and immediate payment. No back-and-forth, no haggling, just a smooth, trusted transaction.
How can I confirm my Rolex Pepsi’s authenticity before selling?
We offer free in-house authentication and valuation. Our team examines reference numbers, bezel colouration, movement, engravings, and bracelet details to confirm authenticity and provide an accurate resale price. You’ll have full confidence before committing to sell.
