Many people look at luxury watches as just a fashion statement; an accessory to a nice, crisp suit. But as you probably know, they are much more than that.
Watches are valuable investments that can hold or even increase in value when treated with care. So, if you’re preparing to sell a watch, you may be wondering whether to polish it or not.
While polishing may seem like a simple way to restore shine, experts caution that it’s not always the best choice.
Why Polishing Feels Like The Right Choice
When you’re selling a prized timepiece, presentation matters. A watch that looks dull, scratched, or worn can give buyers the wrong impression.
Polishing restores shine and removes visible marks, making it appear newer. Many sellers assume this will increase value. After all, who wouldn’t want a watch, or anything else they’re selling, to look pristine?
However, appearances in luxury horology are more complex than they seem. While polishing can remove surface scratches, it also alters the watch in subtle but permanent ways. And you can be sure they won’t escape a keen, trained eye.
What Polishing Actually Does To Your Watch
Polishing isn’t just about wiping a cloth across the case. It involves carefully buffing and grinding the surface to smooth imperfections. Each polish removes a thin layer of metal. Over time, repeated polishing can round off sharp edges, thin lugs, and significantly change the original finish.
Collectors and experienced buyers look closely at these details. A Rolex Submariner or Patek Philippe Calatrava that’s been polished too many times may lose its sharp lines and distinctive notches, making it less attractive to those who value originality. For them, untouched factory finishing carries more weight than a glossy exterior.
The Case For Keeping Your Watch Unpolished
Experts often prefer watches that remain in their original condition, even if they show signs of wear. Small scratches, sometimes called honest wear, are expected in pre-owned watches. These marks don’t always reduce value. In fact, they can reassure buyers that the watch hasn’t been altered.
For example, a collector might pay more for a vintage Omega Speedmaster with its factory bevels intact than for one polished into smooth curves. Original finishes, even with wear, often make the watch more desirable.
When Polishing Can Be Acceptable
This doesn’t mean polishing is always wrong. In certain situations, it may be worth considering. If your watch has deep scratches that detract from its appearance, a light professional polish might help. This is especially true for more modern watches intended for daily wear rather than strict collection.
For instance, someone buying a pre-owned Panerai to wear regularly may not mind a polished case. They might even prefer it to one with heavy scuffs. However, the decision depends on the target buyer.
The Difference Between Polishing And Cleaning
Now, while polishing is not always the answer, that doesn’t mean that the watch can’t ever be cleaned. Therefore, it’s important to make a clear distinction between polishing and cleaning. Cleaning involves removing dirt, dust, and oils from the case and bracelet.
This process doesn’t remove metal or alter the watch’s structure. A professional clean can brighten your watch significantly without changing its integrity.
Hence, if you’re preparing to sell, don’t jump to polishing right away. Cleaning is usually a safer first step. It makes the watch presentable without risking damage to original finishes.
How Polishing Affects Resale Value
In the luxury watch market, collectors tend to pay a premium for originality. Over-polished watches may be harder to sell or may attract lower offers.
For example, a Rolex Daytona with its crisp factory lines intact could command thousands more than the same model that’s been rounded out by repeated polishing.
Buyers know how to spot polishing, and once they see it, they’ll adjust their offer accordingly. Instead of adding value, polishing may cost you money in the end.
What Experts Recommend
Most watch buyers advise to avoid polishing before selling. Unless your watch has serious cosmetic damage, you’ll usually get a better return if it’s left in its natural state.
Professional buyers and collectors are skilled at looking past light scratches. They know these marks don’t affect the watch’s movement or quality.
If you’re unsure, it’s always best to seek expert guidance. Experienced valuers can tell you whether polishing would help or hurt your specific model.
Should Vintage And Modern Watches Be Treated Differently?
Definitely. Vintage watches should almost never be polished. Their value relies heavily on their history and original features. Collectors buying a 1960s Rolex Explorer or an older Vacheron Constantin prize original, untouched cases.
Modern watches are a different story. While originality still matters, a light polish may not harm value as much, especially for pieces designed for everyday use. Even then, it’s best to keep polishing to a minimum.
Don’t Jeopardise Your Sale
So, should you polish your watch before selling it? For most sellers, the answer is no. Polishing can remove originality and lower value, especially in the eyes of collectors.
Instead, focus on professional cleaning and servicing to enhance presentation. Seek expert valuation to make an informed choice tailored to your specific watch. Happy selling!
