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How To Clean Your Luxury Watch

Owning a luxury watch is not just about telling time; it’s about investing in a piece of artistry and engineering that reflects your style and status. Whether it’s a Rolex, Patek Philippe, or Audemars Piguet, maintaining your watch’s pristine condition is crucial. Cleaning your luxury watch properly will not only keep it looking immaculate but also help preserve its value and functionality. Here’s a detailed guide on how to clean your luxury watch safely and effectively.

1. Assess Your Watch’s Water Resistance

Before you even think about cleaning your watch, it’s essential to understand its water resistance level. Luxury watches vary significantly in terms of water resistance—some, like the Rolex Submariner, are built for diving, while others, such as a Patek Philippe Calatrava, are more delicate. Check the manufacturer’s guidelines or your watch’s user manual to confirm whether it can be exposed to water and to what extent.

  • Water-resistant: If your watch has a water resistance rating (e.g., 50 metres or above), it can usually handle a gentle rinse.
  • Non-water-resistant: For watches without water resistance or with minimal resistance, avoid direct exposure to water. Instead, use a damp cloth to clean the case and avoid the strap if it’s leather.

2. Gather the Right Tools

To clean your luxury watch without causing any damage, make sure you have the proper tools:

  • Microfibre cloth: Gentle and non-abrasive, perfect for wiping down surfaces.
  • Soft-bristled brush: An old, clean toothbrush works well for scrubbing hard-to-reach areas.
  • Mild soap: Avoid anything too harsh or chemical-based; opt for a gentle hand soap.
  • Distilled water: Tap water can contain minerals that might leave residue or cause damage over time.
  • Wooden toothpick: Useful for carefully removing dirt from crevices without scratching the metal.

3. Remove the Strap (If Possible)

If your watch has a removable strap—whether it’s leather, rubber, or metal—detach it before cleaning. Leather straps, in particular, should never be submerged in water, as this can damage the material and cause it to crack or lose colour. Clean these separately using a specialised leather cleaner or a slightly damp cloth.

leather watch strap

For metal bracelets, removing them allows for a thorough clean, especially between the links where dirt and oils accumulate. Rubber straps are more durable and can typically be washed with mild soap and water.

4. Cleaning the Watch Case

With the strap removed (if possible), it’s time to clean the watch case itself:

  • Rinse (if water-resistant): If your watch is water-resistant, start by rinsing it under lukewarm water to remove loose dirt and dust.
  • Apply mild soap: Add a drop of mild soap to the soft-bristled brush and gently scrub the case, paying close attention to the crown, lugs, and bezel where grime tends to build up.
  • Bezel cleaning: Rotating bezels, like those on dive watches, can trap dirt underneath. Gently work the brush along the edges while turning the bezel to dislodge debris.
  • Rinse and pat dry: Rinse the soap off with distilled water, ensuring no residue is left. Pat the watch dry with a microfibre cloth—never rub, as this can cause scratches.

5. Cleaning the Watch Crystal

The crystal is the part of your watch you’ll want to keep spotless for optimal visibility. Whether it’s made from sapphire, mineral, or acrylic, the approach is generally the same:

  • Microfibre wipe: Use a clean, dry microfibre cloth to gently wipe the crystal. Avoid using paper towels, as they can leave scratches.
  • Spot clean: If there are any smudges or fingerprints, lightly dampen a corner of the cloth with distilled water and wipe the affected area.
  • Acrylic crystals: If your watch has an acrylic crystal and you notice any light scratches, a specialised polish like Polywatch can be used to restore its clarity.

6. Cleaning the Strap

How you clean your strap will depend on its material:

  • Leather straps: Leather requires special care. Use a leather cleaner and conditioner, applying it with a soft cloth and avoiding water. Let the strap air dry completely before reattaching it to the watch.
  • Metal bracelets: Soak the bracelet in lukewarm, soapy water for a few minutes if it’s particularly dirty. Use the soft brush to scrub between the links and rinse thoroughly with distilled water. Dry it with a microfibre cloth and let it air dry further before reattaching.
  • Rubber straps: Wash these with mild soap and water, then pat them dry with a cloth. Rubber is more resilient, but it’s still best to avoid any harsh chemicals.

7. Polishing the Watch

If your luxury watch has polished surfaces that have lost their shine, you might consider using a specialised watch polish. However, polishing should be done sparingly and carefully to avoid overdoing it, which can wear down the metal. Always use a polish recommended by your watch’s manufacturer or a trusted jeweller.

  • Apply polish carefully: Use a microfibre cloth to apply a small amount of polish, rubbing gently in circular motions.
  • Avoid polishing brushed finishes: Brushed or satin finishes should not be polished at home, as this can ruin the original texture. These are best left to a professional watchmaker.

8. Reassembling Your Watch

Once you’ve cleaned and dried both the watch case and strap, reassemble them carefully. Double-check that any screws or spring bars are secure to ensure the watch remains firmly in place.

9. Final Checks and Maintenance Tips

After cleaning, inspect your watch to make sure everything is functioning correctly. Ensure the crown is tightly screwed down (if applicable) and that any rotating bezel moves smoothly. If your watch is an automatic model, wind it to keep the movement active and avoid the oils inside from settling.

Here are some additional tips for maintaining your luxury watch:

  • Avoid frequent exposure to water: Even if your watch is water-resistant, it’s wise to avoid unnecessary exposure to water, especially if it’s vintage or has a leather strap.
  • Regular servicing: Cleaning is only one aspect of watch maintenance. Make sure to have your luxury watch serviced every 3-5 years by a certified watchmaker to keep its movement precise and components in top condition.
  • Store properly: Keep your watch in a safe, dry place when not in use. Consider using a watch box or safe with a soft lining to prevent scratches and damage.

Final Notes

Cleaning your luxury watch properly ensures it remains in pristine condition, showcasing its craftsmanship and elegance for years to come. With the right tools, techniques, and attention to detail, you can keep your timepiece looking as stunning as the day you bought it. Remember, when in doubt, consult your manufacturer’s guidelines or seek advice from a professional watchmaker. After all, a luxury watch deserves nothing less than the best care.

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