Sell Your Panerai Watch in London

Selling your Panerai watch is seamless with The Watch Exchange London. Experience our hassle-free, same-day payment service designed to simplify the process of exchanging your watch.

How to sell your Panerai watch

1. Complete our form

Complete the form to start the process and you will receive an estimate within 48 hours.

2. Visit our branch

If you’d like to proceed, bring your timepiece with proof of purchase in Mayfair.

3. Watch inspection

We guarantee to offer you a fair price after your watch is thoroughly inspected.

4. Complete validation

Accept our offer or part exchange, and receive payment in less than an hour.

Value your Panerai without the hassle

Purchasing a Panerai represents a smart investment, and when you decide to sell, The Watch Exchange London is here to assist. Known for maintaining their value, Panerai watches are favoured among collectors. We offer an efficient valuation service backed by 15 years of industry expertise, ensuring you receive top market prices for your Panerai. Our no-obligation valuation guarantees a fair offer within 60 minutes.

What types of Panerai do you buy?

At The Watch Exchange, we’re interested in a wide variety of Panerai models, catering to the diverse tastes of our clientele. Some of the brand’s most sought-after models include the Panerai Luminor and Panerai Radiomir. We also seek out the Submersible, a favourite among diving enthusiasts for its water-resistant capabilities, and the Panerai Luminor Marina, celebrated for its precision and classic maritime style. Whether vintage or contemporary, each Panerai model carries a unique blend of craftsmanship and history, making them highly desirable.

Why sell with The Watch Exchange London?

At The Watch Exchange London, we ensure a superior customer experience throughout your Panerai selling journey. We value the importance of in-person interactions, providing a secure, personalised, and comfortable environment for our clients. Our team of experienced and knowledgeable watch inspectors will carefully appraise and value your watch, ensuring expert handling and assessment at every step.

What is my Panerai worth?

Assessing the value of your Panerai watch involves a detailed evaluation, considering several key factors like the model, its condition, the materials used, the rarity of the watch, current market demand, and prevailing market conditions. Without detailed information about your specific watch, providing an accurate valuation is challenging.

What makes us the best place to sell your Panerai?

A hassle-free process

Our exchange process couldn’t be easier. We’ll ensure you get a reliable valuation as fast as possible.

Industry experts

With over 15 years’ industry experience, you can have complete confidence in our knowledge and expertise.

Reliable valuations

The price we offer you is fair and based on a full inspection of your watch for trustworthy valuations.

Quick payments

You can accept our offer or part-exchange, and we’ll release your payment in under 60 minutes for a quick and reliable service.

Sell your Panerai watch in London

Considering selling your Panerai watch? Now is an ideal time. Whether you’re looking to refresh your collection, upgrade to the latest model, or capitalise on your investment, parting with your Panerai can be a gratifying choice. Simply fill out the form on our website to initiate the process, and within 48 hours, you’ll receive an estimate for your Panerai. We offer top market valuations for various models, including popular ones like the Luminor, Radiomir, and Submersible, among others.

How are Panerai watches valued?

The valuation of Panerai watches takes into account several aspects, such as the prestige of the brand, the scarcity of the model, the condition of the watch, the materials used in its construction, current market demand, and its historical importance.

⌚️ Read more: How Professional Watch Buyers Calculate Prices.

Can I sell a Panerai without papers?

Yes, selling a Panerai watch without its original papers is feasible, but this may influence its valuation. It’s key to understand that lacking the original papers can impact the resale price of the watch. These documents act as proof of authenticity and offer a historical record, aspects that are particularly significant to buyers, especially when dealing with vintage or rare Panerai models.

How can I find & validate Panerai serial numbers?

Typically, the serial number can be engraved on the watch’s case back. This number is unique to each timepiece, serving as a distinct identifier. For some models, it may also be located on the side of the case or underneath the strap near the lugs, depending on the design and model year. When you find the serial number, you can cross-reference it with Panerai’s records or consult a professional watch authenticator to confirm the watch’s legitimacy and history.

Can I sell a damaged Panerai?

Yes, selling a damaged watch is indeed possible, though the degree of damage will significantly affect its selling price. The value of a damaged watch depends on various factors, such as the type and severity of the damage, whether it’s cosmetic or mechanical, and the potential repair cost. Each case is unique, and the impact on the watch’s value will differ accordingly. Buyers and collectors often consider the feasibility of repairs and the watch’s potential value post-restoration when making a purchase decision.

Receive your Panerai London valuation today

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    Our Mayfair branch

    Visit our welcoming expert team in Mayfair

    Exceptional customer service is an integral part of our business. We aim to ensure a superior customer experience is carried out from the initial greeting to the end farewell. Our purpose is to take the customer through a pleasant journey. We are invested in conducting all interactions with you, the customer, face to face.

    23 Burlington Arcade, Mayfair, London, W1J 0PR
    Monday – Friday: 9:00 – 17:00

    Hourly booked appointments starting at 10:00 am to 17:00

    About Panerai watches

    What types & models of Panerai are there?

    Panerai offers a range of luxury watches, mainly in four series: Luminor, Radiomir, Submersible, and Luminor Due. The Luminor series is renowned for its distinctive crown-protecting bridge and bold design. Radiomir, known for its history with the Italian Navy, features a simpler, cushion-shaped case. The Submersible line is focused on professional diving watches with robust features. Lastly, Luminor Due offers a slimmer, more elegant take on the classic Luminor design, suitable for formal occasions.

    Who owns Panerai?

    Panerai is currently owned by Richemont, a Swiss luxury goods holding company. Richemont acquired Panerai in 1997, significantly contributing to the brand’s international expansion and prestige in the luxury watch market. Under Richemont’s ownership, Panerai has continued to grow, maintaining its unique identity while benefiting from Richemont’s extensive resources in watchmaking and global distribution.

    Where are Panerai watches made?

    Panerai watches are manufactured in Neuchâtel, Switzerland. Despite its Italian heritage, Panerai has embraced Swiss watchmaking expertise since the late 1990s. The brand’s production facility in Neuchâtel combines traditional watchmaking with modern technology, ensuring high standards of quality and precision, which are hallmarks of Swiss watchmaking.

    What’s the history of Panerai?

    Panerai was founded in 1860 in Florence, Italy, by Giovanni Panerai. Initially, it functioned as a watchmaking school, workshop, and store. In the 1930s and 1940s, Panerai became famous for supplying precision instruments to the Italian Navy, including luminous watches for underwater missions, leading to the creation of the Radiomir and Luminor models. These models were distinguished by their large cases and luminous dials, a trait that remains a signature of the brand.

    Who wears Panerai?

    Panerai watches are popular among celebrities, sports personalities, and watch enthusiasts who appreciate their distinctive style, history, and craftsmanship. The brand’s bold and large-sized designs appeal to those seeking a statement piece. Notable wearers include actors like Sylvester Stallone and Dwayne Johnson, who have helped popularise the brand among a wider audience.

    Why are Panerai watches so expensive?

    Panerai watches are expensive due to their high-quality craftsmanship, limited production, brand prestige, and innovative design. The brand’s commitment to using premium materials, along with its rich history and association with luxury, add to the value. The watches are hand-assembled, ensuring attention to detail and exclusivity, further justifying their high price point.

    Are Panerai watches rare?

    Some Panerai watches are rare, especially limited-edition models or those with historical significance. While standard collections are more accessible, Panerai also releases special editions in limited quantities, which collectors highly seek after. These limited-edition pieces often feature unique designs, materials, or connections to significant events or collaborations, adding to their rarity and collectability.

    Owning a Panerai watch

    How do Panerai watches work?

    Panerai watches use mechanical movements, primarily automatic (self-winding) but also manual winding. The automatic watches harness energy from the wearer’s wrist movements to wind the mainspring, powering the watch. Manual winding models require regular hand winding to maintain power. Both types showcase intricate mechanical engineering, featuring components like balance wheels and escapements to accurately measure time.

    Are Panerai watches waterproof?

    Panerai watches are known for their high water resistance, suitable for professional diving. Models in the Submersible line, for instance, offer significant water resistance, often up to 300 metres or more. This capability is a legacy of the brand’s history of creating watches for the Italian Navy. However, water resistance levels vary across models, so it’s essential to check the specifications of the individual watch.

    Do Panerai watches need servicing?

    Like all mechanical watches, Panerai watches require regular servicing to maintain their accuracy and longevity. It’s recommended to service them every 3-5 years. Servicing includes cleaning, lubricating, and replacing worn parts in the movement, along with testing for water resistance and overall performance. Regular servicing ensures the watch continues to function reliably and preserves its value.

    What are some good tips for looking after my Panerai?

    To look after your Panerai watch, avoid exposing it to extreme temperatures, chemicals, and magnetic fields. Regularly clean it with a soft, dry cloth. Ensure the crown is fully screwed down after adjustments to maintain water resistance. When not in use, store it in a dry, cool place. Regular servicing is also crucial to keep it in optimal condition.

    How do you adjust the time on a Panerai?

    To adjust the time on a Panerai, first unscrew the crown (if your model has a screw-down crown) until it’s in the winding position. Then, gently pull it out to the time-setting position. Turn the crown to set the time, moving the hands to the desired position. After setting, push and screw the crown back in place to ensure water resistance is maintained.

    Is it okay to wear a Panerai watch every day?

    It is absolutely okay to wear a Panerai watch every day. Their robust build and high-quality materials make them suitable for daily wear. The brand’s varied styles, from the elegant Luminor Due to the rugged Submersible, cater to different lifestyles and occasions. Regular wearing also benefits automatic models, as it keeps the movement active. However, it’s important to care for the watch as per the manufacturer’s guidelines to maintain its condition.