Sell Your Rolex

With The Watch Exchange London, selling your Rolex watch couldn’t be easier. We offer a simple same-day payment service to make exchanging your watch an effortless experience.

How to sell your Rolex watch with The Watch Exchange London

1. Complete our form

Complete the form to start the process and you will receive an estimate within 48 hours.

2. Visit our branch

If you’d like to proceed, bring your timepiece with proof of purchase in Mayfair.

3. Watch inspection

We guarantee to offer you a fair price after your watch is thoroughly inspected.

4. Complete validation

Accept our offer or part exchange, and receive payment in less than an hour.

Value your Rolex without the hassle

Buying a Rolex is an investment. If you’re ready to sell your watch, we can help. A Rolex is a watch that holds its value, making it a popular choice with collectors. The Watch Exchange London provides a simple valuation service, and with 15 years of experience in the industry, we can always offer you the best prices for your Rolex with confidence. We provide a no-obligation valuation service with a fair price offered within 60 minutes. Hassle-free and with competitive prices, if you’re looking to sell, our professional service is the ideal solution that will give you the best price in as few steps as possible. 

How do you sell a Rolex in London?

If you want to sell your Rolex in London, the easiest way is through an experienced and trusted dealer, like The Watch Exchange London. Receive a free, no-obligation valuation today.

Rolex Models All Rolex Models
Payments Bank Transfer
Store Location 23 Burlington Arcade, Mayfair, London, W1J 0PR
Phone 02074918833

What types of Rolex do you buy?

At The Watch Exchange, we are always looking to buy a broad range of Rolex watches. This includes popular models like the sporty Daytona, known for its association with motor racing, and the timeless Datejust, a favourite for its classic, understated elegance. We’re also interested in the Day-Date, renowned for its prestige and exclusivity, the GMT-Master II, beloved by travellers for its unique dual-time feature, and the iconic Submariner, a quintessential diver’s watch that transcends its original purpose to make a statement on any occasion. Regardless of the model, each watch has a story to tell, and we’re excited to help write its next chapter.

Why sell with The Watch Exchange London?

Selling your Rolex with The Watch Exchange London promises an exceptional customer experience from start to finish. We believe in conducting business face-to-face, ensuring a personal, secure, and comfortable process for our clients. Your watch will be appraised and valued by our team of expert watch inspectors who boast vast industry knowledge and experience.

What is my Rolex worth?

Determining the value of your Rolex watch requires a comprehensive assessment that takes into account various factors such as the model, condition, materials, rarity, market demand, and current market conditions. Without specific details about your watch, it is difficult to provide an accurate valuation.

What makes us the best place to sell your Rolex?

Quick & simple

We keep our exchange process quick and easy, so you can get an offer as soon as possible.

Experts in the industry

Our team is highly qualified and experienced. Providing exceptional customer service is always our top priority.

Experienced valuations

With over 15 years in the industry, you can rely on our valuations. The price we offer you is fair and based on a full inspection

Same day money

Accept our offer or part-exchange and we’ll release payments in less than 60 minutes for a quick and hassle-free service.

Sell Your Rolex Watch in London

If you’ve been thinking about parting ways with your Rolex watch, there’s no better time than the present. Whether it’s to freshen up your collection, upgrade to a newer model or benefit from your investment, selling your watch can be a rewarding decision. Rolex is a brand renowned worldwide for its timeless style, precision, and value. These luxury timepieces are not only symbols of sophistication, they’re also high-demand items on the pre-owned luxury market.

Selling should be a stress-free process. At The Watch Exchange London, we keep it simple. All you need to do is complete the form on our site to start the process, and we’ll send you an estimate for your Rolex watch within 48 hours. We offer market-leading valuations on all Rolex models, such as the Daytona, Datejust, Submariner and much more!

How are Rolex watches valued?

Rolex watches are valued based on a combination of factors that include brand reputation, model rarity, condition, materials, market demand, and historical significance.

⌚️ For more information, check out our guide on how professional watch buyers calculate prices.

Can I sell a Rolex without papers?

Yes, you can sell a Rolex watch without its original papers, although the value may be impacted.

While it’s certainly possible to sell without its original papers, it’s important to note that the absence of these documents can affect the watch’s resale value. The papers serve as a form of authenticity guarantee and provide a history of the watch, which can be crucial for prospective buyers, especially for vintage or rare models.

Why sell your Rolex?

The decision to sell your watch often comes with a financial advantage. Rolex watches hold their value exceptionally well and in many instances, certain models even appreciate over time. Whether it’s a vintage piece passed down through generations or a recent purchase, you can rest assured you’ll receive a substantial return on your Rolex investment. If it’s an unworn timepiece gathering dust, or simply no longer fits your style, selling it could put significant cash in your pocket, or pave the way to acquiring the next gem for your collection.

How long does it take to sell a Rolex in London?

The time it takes to sell a Rolex watch in London can vary depending on several factors. At The Watch Exchange London, you can expect to receive an estimate within 48 hours. Once you accept the offer, you will get your payment in less than an hour.

How to find and validate Rolex serial numbers?

The serial number on a Rolex watch can be found between the lugs on the side of the case, typically on the 6 o’clock side. To view the serial number, you may need to remove the bracelet or strap. The serial number is a combination of numbers and sometimes letters.

⌚️ Learn more about Rolex serial numbers here.

Can I sell a damaged Rolex?

Yes, it is possible to sell a damaged watch, but the extent of the damage and its impact on the selling price will vary depending on the specific circumstances.

Receive your valuation today

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    Our Mayfair branch

    Visit our welcoming expert team in Mayfair

    Exceptional customer service is an integral part of our business. We aim to ensure a superior customer experience is carried out from the initial greeting to the end farewell. Our purpose is to take the customer through a pleasant journey. We are invested in conducting all interactions with you, the customer, face to face.

    23 Burlington Arcade, Mayfair, London, W1J 0PR
    Monday – Friday: 9:00 – 17:00

    Hourly booked appointments starting at 10:00 am to 17:00

    About Rolex watches

    What types & models of Rolex are there?

    Rolex offers a huge range of watch models, each with its own distinct features, designs, and functionalities. Popular choices include the Submariner and Datejust.

    ⌚️ Check out the new Rolex watches of 2023.

    Who owns Rolex?

    Rolex was originally founded by Hans Wilsdorf and Alfred Davis in London in 1905. It is now owned by the Hans Wilsdorf Foundation, a private family trust. After Wilsdorf’s wife died in 1944, he established the Hans Wilsdorf Foundation, into which he transferred all his shares, ensuring that a portion of the company’s income would go to charity. Rolex is not publicly traded and is therefore free from the demands of shareholders, allowing it to focus on its commitment to quality and innovation.

    Where are Rolex watches made?

    Rolex watches are crafted from the finest raw materials and assembled with meticulous attention to detail in the company’s state-of-the-art facilities in Switzerland. The brand maintains a production site in Geneva, where watch designs are conceived and final assembly takes place. It also has a facility in Bienne where movements are produced. 

    What’s the history of Rolex?

    Rolex was founded in 1905 in London, England, by Hans Wilsdorf and his brother-in-law Alfred Davis. Initially, the company operated as a watch distribution business. In 1908, Rolex watches received the first official Swiss Chronometer Certification for accuracy. In 1910, Rolex was the first wristwatch to receive the Swiss Certificate of Chronometric Precision, an important milestone for the brand.

    Who wears Rolex?

    Rolex watches are worn by a wide range of individuals, including watch collectors, business professionals, celebrities, athletes and politicians.

    Why are Rolex watches so expensive?

    Rolex watches are known for their high price tags, and there are several factors that contribute to their expensive nature. This includes their high-quality, extensive research process, manufacturing, brand reputation and resale value.

    Are Rolex watches rare?

    Rolex watches are often considered to be relatively rare due to several factors, including their limited production, high demand, resale market and dealership network.

    Buying a Rolex watch

    How much are Rolex watches?

    The price of Rolex watches can vary significantly depending on several factors such as the model, materials used, complications, and rarity. 

    Do Rolex watches hold their value?

    Rolex watches are known for their ability to retain their value. There are several factors that contribute to Rolex watches holding their value, including brand reputation, limited production, market demand, quality and collectibility.

    ⌚️ For more information, check out our guide on why Rolex watches hold their value.

    Is Rolex a good investment?

    Rolex watches have historically shown the potential to be a good investment for some individuals. However, it’s important to note that any investment carries inherent risks and potential returns can vary.

    ⌚️ Check out these top Rolex investments of the year.

    What is the cheapest Rolex?

    The Oyster Perpetual, in its smallest size (34mm), is typically the most affordable model. Prices start from around £4,000. The Oyster Perpetual is the purest expression of the Oyster concept, providing a clear and accurate time display.

    However, prices for Rolexes can vary greatly based on factors such as size, materials used, and market demand. It’s also worth noting that prices can fluctuate over time. 

    ⌚️ For more information, check out our guide on the most affordable Rolex watches.

    What is the most expensive Rolex?

    The Rolex GMT Master II “Ice” is one of the most expensive retail Rolex watches in the UK, priced at over £300,000. This model, entirely crafted from 18k white gold and meticulously set with countless brilliant-cut diamonds, is an extraordinary piece of Rolex’s watchmaking craftsmanship.

    How to spot a fake Rolex?

    Spotting a fake Rolex can be challenging, as counterfeiters have become increasingly sophisticated in replicating the appearance of genuine watches. You can usually tell from the finer details, such as the lens magnification and movement.

    ⌚️ For more information, check out our guide on how to spot a fake Rolex.

    Owning a Rolex watch

    How do Rolex watches work?

    Rolex watches are automatic mechanical timepieces, powered by the movement of the wearer’s wrist, which winds a mainspring, storing energy to drive the watch mechanism.

    Are Rolex watches waterproof?

    Rolex watches are water-resistant to varying degrees, with some models like the Submariner, Sea-Dweller, and Deepsea designed for deep diving.

    Rolex has made significant contributions to the development of water-resistant watches. In 1926, the brand introduced the Oyster, the first waterproof wristwatch in the world, thanks to its hermetically sealed case providing optimal protection for the movement. This watch could resist dust, pressure, and water, and was famously worn by Mercedes Gleitze during her swim across the English Channel, which was a testament to the watch’s water-resistance.

    How to clean a Rolex?

    Cleaning a Rolex involves gently brushing it with a soft brush under lukewarm water, using mild soap if necessary, and then drying it thoroughly. Keeping your Rolex watch clean maintains its appearance and helps preserve its functionality and longevity.

    Do Rolexes need servicing?

    Yes, Rolex watches do require servicing periodically to maintain their precision, reliability, and water-resistance.

    ⌚️ For more information, check out this guide: the importance of servicing your Rolex watch.

    How to look after your Rolex?

    Looking after your watch involves regular cleaning, avoiding harmful conditions, winding it regularly, servicing it periodically, and storing it properly when not in use.

    How to adjust the time on a Rolex?

    On most Rolex watches, the winding crown, located on the side of the watch case, is screwed down to ensure water-resistance. To unscrew it, turn it counterclockwise until it’s free from the threads. You should feel the crown pop out to the first position.

    Is it okay to wear a Rolex watch every day?

    Rolex watches are designed and built to be robust and durable, made for regular use. Wearing your watch every day ensures that the watch’s automatic winding mechanism keeps the movement’s parts lubricated, which is beneficial for the longevity of your Rolex.

    Regular wear also helps to keep the watch accurate, as the consistent movement of the wrist powers the watch’s movement.

    What is unique about Rolex?

    Rolex’s uniqueness lies in its blend of design, innovation, craftsmanship, and quality. It operates its own in-house production of all major watch components and has numerous industry-first innovations to its name.

    How to wind a Rolex?

    Winding a Rolex involves unscrewing the crown, pulling it out to the first position, and then turning it clockwise until it’s fully wound.