Sell my Rolex in London

Get your Rolex valued and enjoy same-day payment

For clear watch photos: use a clean, flat surface in daylight, include box/papers, focus closely, capture various angles (front, sides, back, wrist), and avoid clutter or flash. Maximum size per file is 10MB.

The easy way to sell your Rolex

Selling your Rolex couldn’t be easier with The Watch Exchange London. We’re interested in all Rolex models and offer a thorough valuation in our Mayfair branch.

How do I sell my Rolex in London?

1. Complete our form

Complete our form to start the process. We aim to reply within 48 hours.

2. Visit our shop

Bring your Rolex, with proof of purchase, to our store in Mayfair.

3. Watch inspection

We will inspect your Rolex watch and offer a guaranteed fair price.

4. Get paid!

Accept our offer or choose to part-exchange. Get paid within an hour!

Get to know The Watch Exchange London

Play Video

For over 15 years, we have valued and bought some of the biggest names in the watch industry, including Rolex. Our highly skilled team of watch buyers will thoroughly inspect your Rolex watch before making a fair offer. We tend to buy luxury timepieces worth between £500 and £500,000.

If you accept our offer, we’ll complete the hassle-free payment process in under 60 minutes. We aim to make your watch selling journey as smooth as possible, taking a delicate process and turning it into a favourable one.

  • Family business in Mayfair’s exclusive Burlington Arcade.
  • Experts in valuing Rolex, Cartier, and other leading brands.
  • Bought over 10,000 watches and counting!
  • 15 years of experience in making fair offers and valuations.
  • Trusted by high-profile clients.
  • 100% secure and quick payments.

Thinking about selling your Rolex?

If you’ve been thinking about parting ways with your Rolex watch, there’s no better time than the present. Whether it’s to freshen up your collection, upgrade to a newer model or benefit from your investment, selling your watch can be a rewarding decision. Rolex watches are high-demand items in the pre-owned luxury market.

If you want to sell your Rolex in London, the easiest way is through an experienced and trusted dealer, like The Watch Exchange London. Receive a free, no-obligation valuation today.

Rolex ModelsAll Rolex Models
PaymentsBank Transfer
Store Location23 Burlington Arcade, Mayfair, London, W1J 0PR

At The Watch Exchange, we are always looking to buy a broad range of Rolex watches. This includes popular models like the sporty Daytona, known for its association with motor racing, and the timeless Datejust, a favourite for its classic, understated elegance. We’re also interested in the Day-Date, renowned for its prestige and exclusivity, the GMT-Master II, beloved by travellers for its unique dual-time feature, and the iconic Submariner, a quintessential diver’s watch that transcends its original purpose to make a statement on any occasion. Regardless of the model, each watch has a story to tell, and we’re excited to help write its next chapter.

Selling your Rolex with The Watch Exchange London promises an exceptional customer experience from start to finish. We believe in conducting business face-to-face, ensuring a personal, secure, and comfortable process for our clients. Your watch will be appraised and valued by our team of expert watch inspectors who boast vast industry knowledge and experience.

Determining the value of your Rolex watch requires a comprehensive assessment that takes into account various factors such as the model, condition, materials, rarity, market demand, and current market conditions. Without specific details about your watch, it is difficult to provide an accurate valuation.

Rolex watches are valued based on a combination of factors that include brand reputation, model rarity, condition, materials, market demand, and historical significance.

⌚️ For more information, check out our guide on how professional watch buyers calculate prices.

Yes, you can sell a Rolex watch without its original papers, although the value may be impacted.

While it’s certainly possible to sell without its original papers, it’s important to note that the absence of these documents can affect the watch’s resale value. The papers serve as a form of authenticity guarantee and provide a history of the watch, which can be crucial for prospective buyers, especially for vintage or rare models.

The decision to sell your watch often comes with a financial advantage. Rolex watches hold their value exceptionally well and in many instances, certain models even appreciate over time. Whether it’s a vintage piece passed down through generations or a recent purchase, you can rest assured you’ll receive a substantial return on your Rolex investment. If it’s an unworn timepiece gathering dust, or simply no longer fits your style, selling it could put significant cash in your pocket, or pave the way to acquiring the next gem for your collection.

The time it takes to sell a Rolex watch in London can vary depending on several factors. At The Watch Exchange London, you can expect to receive an estimate within 48 hours. Once you accept the offer, you will get your payment in less than an hour.

The serial number on a Rolex watch can be found between the lugs on the side of the case, typically on the 6 o’clock side. To view the serial number, you may need to remove the bracelet or strap. The serial number is a combination of numbers and sometimes letters.

⌚️ Learn more about Rolex serial numbers here.

Yes, it is possible to sell a damaged watch, but the extent of the damage and its impact on the selling price will vary depending on the specific circumstances.

Why should I sell my Rolex to The Watch Exchange?

As second-hand Rolex buyers, we keep the process simple. To begin, complete the form on our site, and we’ll send you an estimate for your Rolex watch within 48 hours. We offer market-leading valuations on all Rolex models, such as the Daytona, Datejust, Submariner and many more!

Quick & simple

We keep our exchange process quick and easy, so you can get an offer as soon as possible.

Expert watch buyers

With over 15 years of experience, we’ve bought over 10,000 watches and counting!

Experienced valuations

Our team is highly qualified and experienced. The price we offer you is fair and based on a full inspection.

Same-day payment

Accept our offer or part-exchange. We’ll send payment to your bank in less than 60 minutes.

We’ve bought over 10,000 luxury watches from happy sellers


“A professional and smooth experience from beginning to end”.

Selling your Rolex couldn’t be simpler with the Watch Exchange London. Fill out the form below to get an initial quote.

For clear watch photos: use a clean, flat surface in daylight, include box/papers, focus closely, capture various angles (front, sides, back, wrist), and avoid clutter or flash. Maximum size per file is 10MB.

Value your Rolex at our shop in Burlington Arcade, London

Our watch shop is located at 23 Burlington Arcade, Mayfair, London, W1J 0PR. We’re open Monday through Friday from 9 a.m. to 5 p.m. and take hourly appointments from 10 a.m. to 5 p.m. on these days.

Sell my Rolex