Sell Your Rolex Watch

With The Watch Exchange London, selling your Rolex watch couldn’t be easier. We offer a simple same-day payment service to make exchanging your watch an effortless experience.

How to sell your Rolex online

1. Complete our form

Complete the form to start the process and you will receive an estimate within 48 hours.

2. Visit our branch

If you’d like to proceed, bring your timepiece with proof of purchase in Mayfair.

3. Watch inspection

We guarantee to offer you a fair price after your watch is thoroughly inspected.

4. Complete validation

Accept our offer or part exchange, and receive payment in less than an hour.

Value your Rolex without the hassle

Buying a Rolex is an investment. If you’re ready to sell your Rolex, we can help. A Rolex is a watch that holds its value, making it a popular choice with collectors. The Watch Exchange London provides a simple valuation service and with 15 years’ experience in the industry, we can always offer you the best prices for your Rolex with confidence. 

We provide a no obligation Rolex valuation service with a fair price offered within 60 minutes. Hassle-free and with competitive prices, if you’re looking to sell your Rolex, our professional service is the ideal solution that will give you the best price in as few steps as possible. 

What makes us the best place to sell your Rolex?

Quick & simple

We keep our exchange process quick and easy, so you can get an offer as soon as possible.

Experts in the industry

Our team is highly qualified and experienced. Providing exceptional customer service is always our top priority.

Experienced valuations

With over 15 years in the industry, you can rely on our valuations. The price we offer you is fair and based on a full inspection of your Rolex

Same day money

Accept our offer or part-exchange and we’ll release payments in less than 60 minutes for a quick and hassle-free service.

Receive your Rolex valuation today

Selling your Rolex watch should be a stress-free process. At The Watch Exchange, we keep it simple. All you need to do is complete the form on our site to start the process and we’ll send you an estimate for your Rolex watch within 48 hours.

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Our Mayfair branch

Visit our welcoming expert team in Mayfair

Exceptional customer service is an integral part of our business. We aim to ensure a superior customer experience is carried out from the initial greeting to the end farewell. Our purpose is to take the customer through a pleasant journey. We are invested in conducting all interactions with you, the customer, face to face.

23 Burlington Arcade, Mayfair, London, W1J 0PR
Monday – Friday: 9:00 – 17:00

Hourly booked appointments starting at 10:00 am to 17:00

Frequently asked questions

How much is a Rolex watch?

Rolex watches can range from £3,500 to over £45,000, depending on the model you choose and the gems set within it. Rolex is a renowned brand and its collectability is one of the factors that influences the price that these watches fetch. Rolex is unique in the fact that buyers will almost always retain the value of their watch or it will likely rise in value. Most Rolex watches fall within the £7,000 to £12,000 range.

Do Rolex watches hold their value?

A Rolex watch is almost guaranteed to retain or increase its value, and there are certain models which do so more successfully than others. The Rolex Daytona, the GMT-II Master and the Rolex Submariner are three models which are renowned for their collectability and increasing in value as a result. While there’s no guarantee with the watch market, Rolexes are considered a safe investment opportunity.

How can you tell if a Rolex is fake?

With high demand for the real deal, it’s no surprise that a fake Rolex is a common occurrence. You can identify a fake Rolex in several ways, firstly by looking at the second hand movement – on an authentic Rolex, the second hand will move in smooth ticks, but a fake will stutter around the clock face. A fake Rolex will also feel very light, whereas a real Rolex will be heavier since it will use high quality metals. Another giveaway is the crown, which on a real Rolex will be intricate and detailed but on a fake can be plain or brushed over.

Why is Rolex so expensive?

Rolex watches are certainly on the more expensive side of the watch market, but with good reason. They are made with the highest quality materials and are often studded with gems which makes them more expensive. Rolex watches are also made to meticulous standards, with impeccable mechanisms and faultless control. A Rolex watch takes a long time to design and create, with the finest in the industry working on the research and development of each model. Built to last, these factors contribute to the overall cost of a Rolex watch.

Where can I sell my Rolex watch?

Selling your Rolex watch couldn’t be easier. All you need to do is fill out the form on our website and we’ll get back to you with a valuation within 48 hours. It’s a hassle-free way of getting a respectable price for your watch and ensuring that the timepiece is inspected by qualified individuals with extensive experience in the industry. All we need to know is the brand, series or model number, and your contact details and we will get back to you with a valuation price.