Are Audemars Piguet Watches Worth The Price?

When it comes to high-end watches, there are few brands that can rival Audemars Piguet. Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet, the Swiss company has a long and storied history of craftsmanship and excellence. Today, Audemars Piguet is one of the most well-known and respected watch brands in the world, with a reputation for making some of the finest timepieces money can buy. But are they worth the price? Let’s take a closer look.

How Much Are Audemars Piguet Watches?

On average, an Audemars Piguet watch will cost between £12,000 and £25,000. However, there are some models that sell for much more depending on the style and materials used.

Why Are Audemars Piguet So Expensive?

1. History and pedigree

Audemars Piguet has been in business since 1875, making it one of the oldest watch companies in the world. The Swiss company has a long history of producing high-quality watches for royalty and celebrities; its clients have included Queen Elizabeth II, Jackie Kennedy, and Sarah Jessica Parker.

2. Limited production

Audemars Piguet produces fewer than 40,000 watches per year, which helps to keep demand high.

3. Exceptional materials and craftsmanship

Audemars Piguet watches are made with only the finest materials available, and each one is assembled by hand with painstaking attention to detail.

4. Superior accuracy and reliability

Thanks to their cutting-edge technology and rigorous testing procedures, Audemars Piguet watches are some of the most accurate and reliable on the market.

5. Prestige and status

Wearing an Audemars Piguet watch is a surefire way to turn heads and garner admiration from those who know a thing or two about fine timepieces.  

Are Audemars Piguet Watches Worth The Price?

There’s no doubt that Audemars Piguet watches are expensive. But there’s a reason for that; these timepieces are truly works of art. Every detail, from the magnificent hand-engraved movement to the luxurious materials used, is carefully considered and executed to perfection. In addition, each watch is made entirely by hand, with a team of skilled artisans working on each one from start to finish. The result is a quality product that is truly second to none.

What’s more, an Audemars Piguet watch is an excellent investment. Not only does it hold its value well over time, but it will also likely appreciate in value as the years go by. So, if you’re thinking about purchasing an Audemars Piguet watch, rest assured knowing that you’re not only getting a beautiful timepiece but also a wise investment.

👀 You might like this Audemars Piguet Style Guide.

How To Look After Your Audemars Piguet Watch (& Retain Its Value!)

Here’s how you can ensure that your luxury watch increases or retains its value.


One of the most important things you can do to keep your AP watch in good condition is to clean it regularly. You should use a soft, lint-free cloth to remove any dirt or fingerprints from the case and bracelet. If your watch is water-resistant, you can also use warm soapy water and a soft brush to clean the bracelet. Be sure to rinse the bracelet well and dry it thoroughly before putting it back on your wrist.

It’s also important to avoid exposing your watch to harsh chemicals, such as bleach or chlorine. These chemicals can damage the case, bracelet, and dial of your watch. If you’re cleaning with harsh chemicals, be sure to remove your watch first and put it in a safe place where it won’t come into contact with the chemicals.


When you’re not wearing your AP watch, it’s important to store it properly to keep it in good condition. The best way to store a watch is in a padded watch box where it won’t be bumped or jostled around. You may also want to consider using a humidifier in your storage area to keep the air moist and help prevent the brass parts of your watch from tarnishing 

If you don’t have a padded watch box, you can also wrap your watch in a soft cloth and store it in a cool, dry place. Be sure not to store your watch in an area where there are sudden temperature changes, such as near an air conditioner or heater. These temperature changes can cause condensation to form on the crystal of your watch, which can lead to scratches 


So, are Audemars Piguet watches worth the price? That depends on your perspective. If you’re looking for a truly luxurious experience and an excellent investment piece, then yes – an Audemars Piguet watch is definitely worth considering. However, if you’re more interested in getting good value for your money or if you’re not particularly concerned with owning the very best of the best, then perhaps another brand would be better suited to your needs. No matter what you decide, we hope you enjoy your new watch!

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