Are Audemars Piguet Watches Worth The Price?

When it comes to luxury timepieces, Audemars Piguet holds a prestigious position. Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet, this Swiss company has established a long-standing reputation for impeccable craftsmanship and horological innovation.

Renowned for producing some of the finest watches available, the question remains: are Audemars Piguet watches worth the price tag? To answer this, we’ll dive deeper into what makes these watches so exceptional, their investment potential, and the factors behind their lofty price.

The Cost of Audemars Piguet Watches: What to Expect

On average, an Audemars Piguet watch can cost anywhere between £12,000 and £25,000. However, this price range can extend well beyond that depending on the model, materials used, and exclusivity. Some limited editions and iconic designs, such as the Audemars Piguet Royal Oak Offshore or Royal Oak Concept, can command prices upwards of £100,000 or more. So, what exactly drives the prices so high?

Why Are Audemars Piguet Watches So Expensive?

There are several key reasons why Audemars Piguet watches come with such a hefty price tag. Here’s a breakdown of the primary factors:

1. Heritage and Pedigree

Audemars Piguet is one of the oldest watchmakers in continuous operation, with a history spanning over 140 years. This heritage isn’t just about longevity; it’s about maintaining the highest standards of watchmaking for well over a century. Their clientele includes royalty, celebrities, and world leaders, adding to the brand’s allure. Queen Elizabeth II, Jay-Z, and Tom Cruise are just a few famous owners of Audemars Piguet timepieces.

2. Exclusive and Limited Production

Audemars Piguet produces fewer than 40,000 watches per year. By keeping production small, the brand maintains exclusivity and high demand. The scarcity of these timepieces adds to their prestige, ensuring that those who own one belong to an elite club of watch collectors.

3. Exquisite Materials and Handcrafted Quality

From the case to the movement, every Audemars Piguet watch is made with only the finest materials, including 18k gold, platinum, and high-tech ceramics. Furthermore, the craftsmanship is second to none. Every watch is assembled and finished by hand in Switzerland by highly skilled artisans. The attention to detail—from the hand-engraved movement to the polished case—means each timepiece is as much a work of art as it is a functional accessory.

4. Cutting-Edge Innovation

Audemars Piguet has long been at the forefront of innovation in horology. The brand was the first to introduce the world’s thinnest self-winding perpetual calendar watch and is also responsible for the now-iconic Royal Oak, which revolutionised the luxury sports watch market. Audemars Piguet continues to push boundaries with cutting-edge technology, ensuring superior accuracy, durability, and performance.

5. Prestige and Status Symbol

Lastly, wearing an Audemars Piguet is about more than just telling time—it’s about making a statement. These watches signify success, sophistication, and an appreciation for the finer things in life. For many, owning an Audemars Piguet isn’t just a purchase, but a lifelong dream realised.

👀 You might like this Audemars Piguet Style Guide.

Audemars Piguet: A Smart Investment?

If you’re considering purchasing an Audemars Piguet, you’re not just acquiring a luxury timepiece—you’re making a financial investment. Historically, luxury watches, particularly those from iconic brands like Audemars Piguet, tend to hold their value well and, in some cases, appreciate significantly over time.

Resale Value and Collectibility

Many collectors see watches like the Royal Oak as valuable assets. Certain limited-edition models or discontinued designs become highly sought after in the pre-owned market, often commanding much higher prices than their original retail cost. For instance, a Royal Oak Jumbo “Extra-Thin” from 1972 that originally retailed for a modest price now fetches upwards of six figures at auction.

Demand for Rare Pieces

Limited production runs and constant innovation make some Audemars Piguet models rare and in-demand, driving up the value. Watch auctions frequently see prices for rare AP pieces soar, making these watches both a luxury item and a solid investment for collectors.

How To Take Care of Your Audemars Piguet Watch

If you decide to invest in an Audemars Piguet watch, proper care is essential to maintain its condition and value. Here’s how to ensure your luxury watch remains in pristine condition over the years:

1. Regular Cleaning

To keep your Audemars Piguet watch in perfect condition, clean it regularly using a soft, lint-free cloth to remove fingerprints and dirt from the case and bracelet. For water-resistant models, warm soapy water and a soft brush can be used for a more thorough clean, but be sure to dry the watch completely afterwards.

2. Proper Storage

When not in use, store your watch in a padded watch box or wrap it in a soft cloth. Avoid storing it in places with extreme temperature changes, such as near heaters or air conditioners, as condensation can form on the crystal, potentially causing damage.

3. Servicing

Audemars Piguet watches should be serviced every 3-5 years to ensure they remain in peak working condition. Servicing by an authorised watchmaker can help prevent mechanical issues and prolong the life of your timepiece.

So, Are They Worth It?

So, are Audemars Piguet watches worth the price? For those who value exceptional craftsmanship, horological innovation, and a luxury investment that stands the test of time, the answer is a resounding yes.

Audemars Piguet watches are more than just a purchase; they are a status symbol, a work of art, and a potential asset that may appreciate in value over time. If you’re looking for a piece that embodies heritage, exclusivity, and elegance, then Audemars Piguet is undoubtedly worth every penny.

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