Risks & Benefits Of Buying An Audemars Piguet

Audemars Piguet, a luxury Swiss watch manufacturer, is renowned for its exquisite timepieces that perfectly blend traditional craftsmanship with modern innovations. With a history that dates back to 1875, the brand has earned a stellar reputation for its prestigious, high-quality watches.

As with any luxury item, potential buyers should weigh the risks and benefits before making such a significant investment. In this article, we will explore the pros and cons of owning an Audemars Piguet watch to help you make an informed decision.

Benefits of Buying an Audemars Piguet

Exclusivity and Prestige

One of the primary reasons people are drawn to Audemars Piguet watches is the brand’s exclusivity and prestige. Owning an Audemars Piguet watch is a symbol of success and sophistication. Each timepiece is meticulously crafted using the finest materials, ensuring a level of quality and attention to detail that few other brands can match.

Superior Craftsmanship and Quality

Audemars Piguet watches are known for their exceptional craftsmanship and quality. The brand employs highly skilled artisans, who dedicate countless hours to creating each timepiece. The intricate movements, the meticulous assembly, and the fine materials all contribute to a watch that is not only beautiful but also highly reliable.

Investment Value

Like other luxury watch brands, Audemars Piguet timepieces often retain or even appreciate value over time. Limited edition models and rare vintage pieces are especially sought after by collectors, often commanding high prices at auctions. Owning an Audemars Piguet watch can be a wise investment, provided you take good care of it and choose a model that is likely to hold its value.

Rich History and Heritage

Audemars Piguet has a storied history, dating back to its founding in 1875 by Jules Louis Audemars and Edward Auguste Piguet. This rich heritage lends the brand an air of timelessness, and owning one of its watches connects you to a long lineage of watchmaking excellence.

Distinctive Design

Audemars Piguet is known for its distinctive and innovative designs, particularly the iconic Royal Oak model, which was first introduced in 1972. With its octagonal bezel, integrated bracelet, and “tapisserie” dial, the Royal Oak has become a symbol of modern luxury watch design. Owning an Audemars Piguet timepiece is a statement of individuality and appreciation for cutting-edge design. We’re always on the lookout these incredible watches, fill in our form if you’re looking to sell a Royal Oak today.

Risks of Buying an Audemars Piguet

High Cost

The most obvious risk associated with buying an Audemars Piguet watch is the significant upfront cost. Luxury watches, particularly those from prestigious brands like Audemars Piguet, can be quite expensive. Before making such an investment, it is crucial to ensure that you can afford the watch and that it aligns with your financial goals.

Potential for Counterfeits

The luxury watch market has been plagued by counterfeit products, and Audemars Piguet is no exception. High-quality fakes can be difficult to spot, and unsuspecting buyers may end up paying a premium for a counterfeit watch. To minimise this risk, it is essential to buy from authorised dealers and take the time to verify the authenticity of the timepiece before purchasing.

Maintenance and Servicing

Luxury watches require regular maintenance and servicing to ensure optimal performance and preserve their value. Audemars Piguet watches are no exception. Servicing can be costly, and finding a qualified watchmaker to perform the work can be challenging, particularly for vintage models or those with complicated movements. Consider the long-term costs of ownership before making a purchase.

Changing Trends and Tastes

Like any luxury item, watches are subject to changing trends and tastes. While Audemars Piguet has a strong reputation for timeless designs, there is always a risk that the specific model you choose may lose popularity or become outdated. This could impact the resale value or your personal enjoyment of the watch. To mitigate this risk, consider investing in classic models or those with a proven track record of maintaining their appeal.

Theft and Loss

Owning an expensive watch like an Audemars Piguet comes with the inherent risk of theft or loss. High-value items can attract unwanted attention, and the emotional and financial loss of losing your prized possession can be significant. It is essential to take precautions to protect your watch, such as storing it in a secure location and obtaining insurance coverage to safeguard against loss or theft.

Environmental Impact

The production of luxury watches can have a considerable environmental impact due to the mining of precious metals and gemstones. While Audemars Piguet has taken steps to improve its sustainability practices, potential buyers should be aware of the environmental footprint associated with their purchase. If this is a concern, consider exploring pre-owned or vintage watches, which have a lower environmental impact than newly manufactured timepieces.


Audemars Piguet watches offer numerous benefits, including exclusivity, superior craftsmanship, investment value, rich history, and distinctive design. However, potential buyers should also consider the risks, such as high costs, the potential for counterfeits, maintenance and servicing, changing trends and tastes, theft and loss, and environmental impact.