Audemars Piguet (AP) watches, synonymous with prestige and fine craftsmanship, have long been a symbol of luxury and status in the horological world. With intricate designs, state-of-the-art mechanics, and limited releases, it’s unsurprising that AP timepieces often command high prices on both the primary and secondary markets. But the question on many a collector’s lips is whether they should sell their treasured AP or hang onto it a bit longer. Let’s delve deep into this fascinating topic.

Do Audemars Piguet Watches Increase In Value Over Time?

Audemars Piguet watches have a storied reputation for not only retaining but in many instances, increasing in value over time. While it’s true that not every AP model will see a dramatic surge in value, many have enjoyed a steady appreciation, often driven by the brand’s commitment to limited production runs, superior craftsmanship, and timeless design. 

Should You Sell Your Audemars Piguet?

Timing the Sale: Market Trends and Demand

The luxury watch market, much like other luxury goods, is subject to trends and fluctuations. Historically, AP watches have seen a rise in demand during certain periods, making it beneficial for sellers. Keeping a close eye on market dynamics and global economic conditions can provide insights into optimal selling windows.

Evaluating Personal and Investment Factors

It’s crucial to consider both personal and investment factors when thinking about selling. Emotionally, are you ready to part with your AP? Financially, does the sale align with your current investment goals? Both of these facets are equally significant.

Calculating Return on Investment

One should meticulously evaluate the potential return on investment (ROI). Consider factors like the watch’s initial purchase price, maintenance costs, and current market value. A positive ROI often indicates a good time to sell.

When Is The Best Time To Sell Your Audemars Piguet?

Generally, selling during a high-demand phase while ensuring the watch is in prime condition can fetch the best price. Furthermore, limited edition models or those with historical significance might see better returns during specific anniversaries or events.

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The Best Audemars Piguet Models For Investment

Audemars Piguet has consistently released collections that have captured the fascination of watch enthusiasts worldwide. A blend of impeccable craftsmanship, innovation, and often, limited availability makes certain models particularly attractive for investment. Here are some standout models:

1. Royal Oak

Introduced in 1972, the Royal Oak forever changed the landscape of luxury sports watches. Designed by Gerald Genta, its octagonal bezel, exposed screws, and integrated bracelet were nothing short of revolutionary at the time. The Royal Oak’s popularity has only grown over the years, with vintage pieces, in particular, seeing significant appreciation in value.

2. Royal Oak Offshore

Launched in 1993 to commemorate the 20th anniversary of the Royal Oak, the Royal Oak Offshore took the essence of the original and magnified its presence with a heftier, sportier build. Special editions, such as collaborations with celebrities or commemorating events, can be particularly lucrative for investors.

3. Jules Audemars

Named after one of the co-founders of Audemars Piguet, the Jules Audemars collection represents the epitome of classic watchmaking. Its timeless round cases and elegant designs, especially the complications, make it a collector’s dream and a model with promising value retention.

4. Millenary

The Millenary stands out with its elliptical case and off-centred dial. Its contemporary design combined with traditional watchmaking techniques, especially in the models that showcase the intricate mechanics of the watch, make it a distinctive choice for collectors.

5. Code 11.59

A testament to AP’s commitment to innovation, the Code 11.59 series was launched in 2019, and while it polarised opinions with its contemporary aesthetics, its avant-garde design and the complexity of its craftsmanship have the potential to make it a future classic.

⌚️ Read more: Audemars Piguet Watches With The Best Resale Value.

Tips For Investing In Audemars Piguet Watches

1. Focus on Rarity

Seek out models with limited production numbers or special editions. These watches are not just rare but also often come with unique features that make them particularly sought after.

2. Preserve Originality

Original boxes, papers, and even the purchase receipt can add significant value to the watch. An untouched, unpolished watch can fetch a higher value due to its original condition.

3. Understand the Market

Regularly engage with auction houses, watch fairs, and collector communities. Being well-informed about the current trends and demands can offer a competitive edge when buying or selling.

4. Buy What You Love

At the end of the day, the joy of owning an Audemars Piguet goes beyond financial considerations. Purchase watches that resonate with you personally, so regardless of market fluctuations, you always have a timepiece you cherish.

⌚️ You might like this guide: Are Audemars Piguet Watches Worth The Price?

How To Look After Your Audemars Piguet Watch

Regular Cleaning

Dust, sweat, and oils can accumulate on your watch. Regularly wiping your AP with a soft cloth can help maintain its sheen. For the bracelet, a soft brush and lukewarm soapy water can be used, but ensure the crown is fully pushed in or screwed down to prevent water ingress.

Avoid Prolonged Exposure to Sunlight

Direct sunlight can fade the colour on the dial and strap. Store your AP in a cool, dry place when not in use.

Steer Clear of Magnets

Modern life is replete with gadgets, many of which emit magnetic fields. Such fields can adversely affect the movement of a mechanical watch. Avoid placing your AP close to laptops, speakers, refrigerators, or other magnetic sources.

Regular Servicing

Just as a luxury car needs regular maintenance, so does a luxury watch. Servicing ensures the movement is functioning correctly and can identify issues before they become severe problems. It’s recommended to service your AP every 3-5 years.

Mind the Water Resistance

Always check the water resistance level of your watch. While many AP models offer some level of water resistance, it’s crucial not to exceed the recommended depth. Moreover, over time, gaskets can wear out, reducing the water-resistance capability. Always ensure the crown is secured before any contact with water.

Avoid Chemical Exposure

Chemicals, perfumes, or cosmetics can be harmful to the leather straps and the watch’s finish. Always ensure your wrist is free from such substances before wearing your AP.

Use the Functions Correctly

If your AP comes with complications, ensure you’re using them as intended. For instance, avoid adjusting the date function during the hours of 9 PM and 3 AM, as this is when the gears are engaged and changes can cause damage.

Audemars Piguet Watches Hold Their Value Well

In conclusion, while market dynamics do play a role, the inherent quality, craftsmanship, and legacy of Audemars Piguet watches ensure they hold their value remarkably well. Whether or not to sell is a personal decision, but with the right care, timing, and knowledge, AP watches can prove to be a fruitful investment.

⌚️ Read more: What Affects the Price Of An Audemars Piguet?

Frequently Asked Questions

How often should I service my AP watch?  

An Audemars Piguet watch is a masterpiece of horological engineering. To ensure its optimal performance and longevity, it’s advisable to service your timepiece every 3-5 years, depending on the model and usage.

Regular servicing not only addresses wear and tear but also allows for a thorough inspection, cleaning, and oiling of the movement. Furthermore, this ensures that any worn-out components are replaced and the timepiece retains its water resistance. Regular maintenance will uphold the watch’s precision, and aesthetic beauty, and can enhance its resale value.

Are all AP watches a good investment?  

Audemars Piguet, renowned for its craftsmanship and innovation, has many models that appreciate over time. However, not every model is guaranteed to increase in value. Factors like rarity, historical significance, and market demand play a significant role.

For instance, limited editions or models associated with certain events or celebrities can be particularly sought after. While many AP watches do retain or appreciate in value, it’s crucial to do thorough research, understand market trends, and consult with experts before purchasing with the sole intention of investment.

How can I authenticate my AP?  

Authenticating a luxury timepiece like an Audemars Piguet requires meticulous examination. Firstly, check the serial numbers and engravings for consistency with official AP records. The craftsmanship, especially the finishing on the movement and the quality of the logo and dial, should be impeccable. However, to be entirely sure, it’s advisable to consult with certified AP dealers or service centres.

They possess the tools and expertise to verify the watch’s authenticity. Moreover, keeping original documentation, such as purchase receipts and certificates of authenticity, can be invaluable for this process.

How do I clean my AP watch?  

Cleaning an Audemars Piguet watch requires care and attention to detail. For superficial dirt, gently wipe the case and bracelet using a soft, lint-free cloth. For deeper cleaning, especially of metal bracelets, you can use lukewarm water with a mild soap. However, ensure the crown is fully screwed down to prevent water ingress.

Always dry the watch thoroughly after cleaning. For leather straps, avoid using water; instead, use specialist leather cleaners. It’s paramount to remember that aggressive cleaning agents or abrasive materials can damage the watch’s finish, so always opt for gentler methods.

Is it safe to wear my AP daily?  

Audemars Piguet watches are crafted with precision and high-quality materials, making them robust enough for daily wear. However, wearing them continuously can expose them to potential hazards like scratches, shocks, or chemicals.

Additionally, frequent exposure can lead to quicker wear and tear. It’s wise to rotate your AP with other watches to minimise consistent exposure to risks. Regardless, if you choose to don it daily, ensure you’re mindful of its care instructions, especially concerning water resistance and magnetic fields, to maintain its pristine condition.

Can I swim with my AP watch?  

Many Audemars Piguet models are designed to be water-resistant, but this doesn’t necessarily mean they’re suitable for swimming or diving. Before swimming, always check the watch’s water-resistance rating, usually indicated in metres or atmospheres.

Moreover, ensure the crown is fully secured. It’s also worth noting that over time, seals and gaskets may degrade, compromising the watch’s water resistance. Therefore, if you’re considering swimming with a vintage piece or one that hasn’t been serviced in a while, it’s advisable to get it checked by a professional.

How do limited editions impact the value?  

Limited edition watches, by their very nature, are produced in smaller quantities, making them rarer and often more sought after. Audemars Piguet, in particular, has released several limited editions that have become collectors’ favourites. Such pieces might have unique designs, functionalities, or commemorations that aren’t available in regular models.

This exclusivity can drive demand higher, and with limited supply, the value can increase significantly. Moreover, the backstory or the significance behind the limited release can add to its allure, further boosting its desirability and value in the eyes of collectors.